글로벌 광고 회사 제약 담당 기획 (국장급)

소개

Publicis Groupe은 프랑스에 본사를 두고 있는 세계 3대 광고 마케팅 그룹 중 하나로 130개 국가에서 약 8만 명의 임직원이 근무를 하고 있습니다. Publicis Groupe은 1991년에 레오버넷 코리아(Leo Burnett Korea)로 한국 시장에 진출하여 현재 다양한 브랜드의 광고, 마케팅부터 비지니스의 CRM 및 디지털 영역까지 맡고 있는 토탈 솔루션 회사로 끊임 없이 성장하고 있습니다.

주요업무

• [Client / Business Leadership] Lead senior client relationships for Publicis Health Korea and act as the primary business lead across key healthcare accounts, with Pfizer as an anchor model for integrated health transformation. • [Strategic Partnership] Serve as a strategic thought partner to marketers; understand brand, category, disease-area, audience, channel, and business priorities; convert them into clear actionable plans. • [Integrated Operating Model] Function as the single point of entry/gatekeeper for complex briefs; triage work, activate relevant SMEs, and ensure integrated delivery across account, strategy, medical, creative, media, data, CX, and production. • [Growth & Portfolio Development] Identify organic growth opportunities, develop high-impact briefs, support new business development, and expand Publicis Health Korea’s footprint across pharma/health clients. • [Planning / Insight / Proposal Development] Lead IMC/campaign planning, develop core insights, read client business context, build strategic documentation, and translate opportunities into strong client proposals. • [Execution] Own delivery execution excellence across quality, cost, speed, and client experienc • [Team Leadership] Lead, coach, and raise the standard of account/strategy talent; build confidence, discipline, documentation quality, and proactive communication across the team. • [Global / Regional Collaboration] Work closely with Publicis Health APAC/global teams as power of one . • [Healthcare Excellence] Ensure work is strategically strong, medically responsible, locally compliant, and commercially useful for clients operating in regulated healthcare environments.

자격요건

• Strong healthcare/pharma marketing experience across Rx, vaccines, specialty care, consumer health, and/or medical aesthetics. • Senior client leadership with ability to engage BU Head / Marketing Lead stakeholders and act as a trusted strategic partner. • Integrated campaign leadership across brand strategy, IMC, omnichannel, digital, social/influencer, content, media, CX, data, and production. • English is mandatory: business-level speaking, listening, presentation, meeting facilitation, email writing, and documentation. • Korean fluency required for local client leadership, team management, and Korea regulatory/context interpretation. • Senior role expected to lead cross-functional resources; • Candidate should be comfortable with frequent global/regional communication and weekly client governance cadence. • Strong preference for candidates who can operate as both business lead and strategic planner, not purely project/account management. • Must be hands-on in executive-quality English documentation and senior-level client presentations. • Strategic documentation skills: clear briefs, category/context analysis, executive summaries, workshop outputs, proposals, and business recommendations. • Financial and commercial ownership: Forecasting, budget control, revenue growth, profitability, and risk management. • Strong understanding of healthcare compliance, MLR/medical-legal-regulatory review, local Korea regulation, and global ways of working. • Ability to diagnose business challenges, translate them into actionable agency workstreams, and mobilize the right SMEs across disciplines. • Strong capability in IMC/campaign planning, core insight development, client business context reading, revenue/ROI management, strategic documentation, and client proposal development. • Mandatory English proficiency: able to lead global/regional calls and presentations, work frequently with global teams, and maximize the Power of One model.

우대사항

• Experience leading global pharma/healthcare accounts, preferably including global network clients • Background in healthcare agency, integrated agency, digital agency, consulting, or client-side healthcare marketing with strong agency leadership capability. • Proven track record in DTC, unbranded/category work, disease awareness, HCP, omnichannel planning, data-driven strategy, and workshop facilitation. • Ability to connect healthcare insight with consumer behavior, digital ecosystem, influencer/social, media, data, AI/search trends, and measurable business outcomes.

혜택 및 복지

- 조식 제공 / 자기 계발비 지급/ 사내 카페에서 커피, 음료 구입 포인트 제공 - 월 2회 금요일 오후 3시 퇴근 - 생일 기프트 카드 제공