Senior Manager, Studio Content Marketing & Publicity

소개

This role leads the end-to-end marketing and publicity of Walt Disney Company Korea's global studio titles (Disney, Pixar, 20th Century, Searchlight). Covering the full content lifecycle from theatrical to streaming, the Senior Manager will serve as the strategic orchestrator of campaigns that maximize consumer impact, operational excellence, and stakeholder alignment. The role requires strong strategic thought leadership, consumer and industry insight, and the ability to inspire teams while delivering world-class marketing execution in a fast-paced, matrixed environment.

주요업무

• Lead the strategic planning and flawless execution of marketing and publicity campaigns for global studio titles (Disney, Pixar, 20th Century, Searchlight) across theatrical and Disney+ windows • Oversee the full campaign lifecycle of global studio titles, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation • Drive budget efficiency and resource allocation across multiple studio titles, ensuring measurable ROI and disciplined financial management • Guide and coach team to develop thorough, insight-driven strategies and execution plans of global studio titles • Partner effectively across Integrated Marketing and cross-functional teams (Comms, DTC, CP, Legal, Publishing, GPP, etc.) to maximize synergy and impact for studio titles • Serve as the primary interface with internal stakeholders including APAC & HQ and external partners, building alignment and trust through persuasive and data-driven communication • Manage, mentor, and develop a high-performing team, embedding a culture of consumer centricity, collaboration, and continuous learning • Champion Disney's values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity • Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns

자격요건

• Minimum 15 years' experience in integrated marketing, publicity, or content marketing within entertainment, media, or consumer industries • Proven track record in leading large-scale campaigns and managing multi-title portfolios with measurable success • Strong strategic thought leadership with profound consumer and industry insight • Demonstrated excellence in stakeholder management and persuasive communication across local, APAC, and global environments • Extensive experience in people management, coaching, and developing marketing professionals • High proficiency in budget management, resource optimization, and ROI evaluation • Strong collaboration and cross-functional leadership skills within matrixed organizations • Bachelor's degree required; advanced degree preferred • Fluent in Korean and English, both written and verbal

우대사항

• Strategic thinker with passion for storytelling and the film/streaming industry • Inclusive leader who builds trust and empowers teams • Agile, decisive, and resilient in fast-changing environments • Results-oriented, with a balance of operational discipline and creative innovation • Fierce yet respectful communicator, capable of influencing at all levels • Advanced degree preferred

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