Marketing Manager (10년 이상)

소개

Marketing Manager will deliver integrated marketing campaigns that strengthen brand equity, grow market share, and drive volume, while closely collaborating with cross-functional teams (Finance, Trade Marketing, Sales, and Supply Chain, etc.) and regional/global stakeholders. The role will also oversee the tracking and reporting of brand performance, translating data into actionable insights that inform decisions and drive results. Success in this position requires strong leadership through radical collaboration—breaking silos, building bridges, and inspiring teams to deliver world-class brand strategies. A solid foundation in brand building and appreciation of understanding consumer insight is highly desirable.

주요업무

Brand Strategy Planning & Equity • Own the Heineken brand strategy in Korea, balancing global frameworks with local consumer and market insights by leading Annual Brand Plan cycle. • Build and execute long-term/ short-term brand and commercial strategies that reinforce Heineken’s positioning as the leading premium beer. • Develop and maintain a clear view of brand performance through KPIs (equity, volume, market share, pricing index). Integrated Marketing & Campaign Execution • Lead the development and execution of integrated marketing campaigns (digital, PR, sponsorships, event, KOL/new media/influencer management) that build salience, differentiation, and meaning. • Ensure brand campaigns remain consistent with global Heineken codes while resonating with Korean culture and consumer trends. • Partner with creative, media, PR, and digital agencies to deliver breakthrough work. Cross-Functional & Global Collaboration • Collaborate closely with local teams (Revenue Management, Sales, Trade Marketing, Supply Chain, Finance, Legal, etc) to ensure end-to-end excellence. • Act as the key point of contact with APAC and Global Heineken stakeholders to align on brand priorities, campaign toolkits, and funding. • Represent Korea’s consumer and market reality in regional/global forums, influencing strategic decisions. Commercial & Market Impact • Drive premium distribution, visibility, and activation across all channels (On-Trade, Off-Trade, CVS, Ecommerce). • Partner with Trade Marketing & Sales to ensure Heineken has a winning presence in key touchpoints, including digital commerce. • Monitor and respond to competitive dynamics with agile brand interventions. Performance Tracking & Insights • Track and report brand health metrics and market performance. • Generate actionable insights through consumer research, data analysis, and competitor tracking to inform future brand actions. Budget Management • Own the brand marketing budget with full accountability for ROI and cost efficiency. • Prioritize resource allocation across campaigns, activations, and innovation launches to maximize brand and commercial impact. • Track, report, and optimize spend in alignment with global guidelines and local financial planning cycles. Innovation & New Product Launch • Lead new product development (NPD) and launches under the Heineken brand, from consumer insight generation to execution in market. • Partner with global and regional teams to localize toolkits and ensure successful launch of new line extensions (e.g, limited editions, new Packtypes, etc). • Build launch strategies that combine brand equity building with trade and consumer conversion to achieve volume and distribution targets

자격요건

• Bachelor’s Degree (4yrs University Graduate) • 10+ years’ experience in marketing experience – Execution/strategy planning of IMC including PR, KOL management, promotion, media buying, digital communication planning/execution, offline event activation, consumer research, and new product/innovation launch. • People management experience managing direct reports • Fluent in verbal and written English (almost all work within Marketing team will be in English) • Advanced skills in Microsoft (Excel, PowerPoint, Word)

우대사항

• Proactive attitude supercharged with curiosity to understand consumer insight – consumer centric mindset • Entrepreneur with strategic planning and analytical thinking – but also a creative mindset • Excellent project planning & management, communication and inter-personal skills with the ability to manage multiple projects and stakeholders at the same time • Ability to distill diverse and ambiguous quantitative and qualitative data sources into strong, sharp and actionable consumer insights • Collaborative leader who thrives in cross-functional and global environments • Proven track record in brand building, campaign execution, budget management, and innovation launches • Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global • Ability to analyze market and consumer research data and derive insights, keep in touch with macro/micro trends • Leadership skills with the ability to inspire and deliver results through others – Firm believer of team work/good team culture fuels success • Attention to detail and passion for delivering flawless output

혜택 및 복지

하이네켄은 수평적이고 효율적인 조직 문화를 지향합니다 • K-title 대신 이름 뒤에 "님"을 붙여 호칭합니다 • 각자의 다양성이 존중될 수 있도록 Diversity, Equity, Inclusion (DEI)을 실천합니다 할 땐 하고 놀 땐 놀 줄 아는 하이네켄코리아랍니다 • 월1회 조기 퇴근하는 패밀리 데이로 가정과의 소중한 시간을 존중합니다 • 분기별 타운홀 등 사내 행사 후엔 전 직원이 함께 비어파티를 즐깁니다 • 부서 간 교류의 장이 되는 다양한 동호회 활동을 지원합니다 • Outing, Year-end party등 에너지를 충전할 수 있는 사내 행사가 기다리고 있습니다 글로벌 커리어 경험을 쌓을 수 있는 기회가 많습니다 • Short Term Assignment (STA)등 프로젝트성 해외 근무 기회가 있습니다 • 하이네켄글로벌의 목표와 가치를 추구하며 세계적인 기업 환경에서 역량을 성장시킬 수 있습니다 • 하이네켄의 Global OpCo내에서의 커리어 이동이 자유롭습니다 • 우수한 성과와 자기 개발로 자신의 한계를 돌파한 직원들에겐 특별한 Recognition을 합니다