Brand Manager
공고 요약
담당업무
글로벌 브랜드 전략과 Maison 가이드라인을 현지 브랜드 전략으로 전환
제품 파이프라인 및 장기 브랜드 구축 프로그램 제안
브랜드 핵심 자산과 메시지 관리, 현지 가이드라인 및 플레이북 개발
브랜드 및 유통 채널별 연간 마케팅 계획 수립
시장 트렌드와 활성화 결과 분석 및 성장 실행안 제안
영업팀과 판매 전망을 해석하고 North Asia Cluster의 가치와 성장 추진
현장 방문, 소비자 인텔리전스 조사, 거래처 피드백을 통한 브랜드 성과 모니터링 및 보고
ATL 마케팅 활성화, 이벤트, 제품 출시와 마케팅 자료·도구 실행 관리
Customer Marketing 팀과 핵심 채널 및 Maison별 현지 목표 정의
외부 에이전시와 프로그램 실행 관리 및 소비자 행사·PR 활성화에서 Brand Guardian 역할
디지털 플랫폼 활용, 주요 언론 및 KOL 관계 구축, 미디어 커버리지 확보
ATL 및 일부 BTL을 포함한 A&P 예산 소유·관리와 연간·분기별 예산 모니터링
현지 에이전시·활성화·PR 파트너 및 Maison과의 관계 관리
광고·프로모션 프로젝트의 일정과 실행 관리
Assistant Brand Manager를 관리하거나 필요 시 직접 보고 없이 인재 육성 지원
Market·Maison·North Asia Cluster 매트릭스 안에서 부서 간 협업
자격요건
관련 분야 마케팅 경력 최소 5년
마케팅 캠페인 실행 및 신제품 출시 성공 경험
상업적 감각과 소비자 비즈니스 목표, 경쟁 환경, 소비자 행동에 대한 이해
최신 마케팅 도구 및 기술에 대한 이해와 디지털 역량
글로벌·지역·현지 시장의 이해관계자 관리에 필요한 커뮤니케이션·대인관계·프레젠테이션 역량
창의적·분석적 사고와 프로젝트 관리 및 문제 해결 역량
현지 언어와 영어 능력
예산 관리 및 재무 지표 모니터링 경험
명확한 KPI 설정과 ROI 모니터링 역량
여러 업무와 마감일을 동시에 관리할 수 있는 조직적·구조적 업무 역량
높은 가시성과 복잡성을 가진 프로젝트에 대한 전문적 책임감
마감기한
상시채용
엘브이엠에이치(LVMH) 지원하기 전 이력서 Check
시간이 없다면 AI와 한번에 수정해보세요
공고 원문
소개
When you join Moët Hennessy (MH), you embark on a career journey with the leaders of luxury wines, champagnes, and spirits within the LVMH Group. You'll drive your own career within a passionate and diverse workforce that spans four generations and combines a wealth of roles and capabilities. The Brand Manager focuses on executing local marketing plans of the Maison they are in charge of, based on global strategies, managing specific advertising and promotion budgets, and collaborating with local Customer Marketing and Sales teams to drive brand desirability and growth in the local markets and contributing to the growth of North Asia Cluster.
주요업무
• Translate global brand strategy, positioning, and Maisons guidelines to local brand strategy. Propose product pipeline and long-term brand building programs in communication and alignment with Maisons strategy. • Own master assets, define messaging, choose most relevant assets, and develop creative local guidelines and playbooks to inspire and brief local Customer Marketing Team and agencies. • Develop annual marketing plans (Brand Plans) with clear objectives and sound strategies for specific brands and trade channels. • Analyse market trends and activation results to propose actionable plans for driving growth. • Interpret sales forecasts in collaboration with the local Sales Team and contribute to driving value and growth across North Asia Cluster. • Monitor and report various aspects of brand performance through field visits, consumer intelligence research, and qualitative trade feedback. • Oversee the implementation of ATL marketing activations, events, and product launches, developing comprehensive marketing materials and tools. • Collaborate closely with local Customer Marketing team with co-responsibility in defining key channels and local objectives for each Maison. • Manage external agencies for program implementation and act as a Brand Guardian at consumer events and PR activations. • Leverage digital platforms and build relationships with key press and KOLs to amplify brand activations and secure positive media coverage. • Overall A&P budget ownership (ATL and partially BTL). Tracking, setting overarching priorities, and brand 'Big Bets.' • Manage and track the A&P budget, prioritizing spending against brand priorities and growth opportunities, and monitor financial budget engagement with a yearly and quarterly horizon. • Leading relationships with local agencies, activation, and PR partners and conversations with the Maisons. • Oversee project management to ensure successful and timely completion of advertising and promotion initiatives. • Potentially manage 1 Assistant Brand Manager or have no direct reports, providing guidance and support as needed and growing future MH talents. • Collaborate across departments and leverage team expertise while effectively navigating the Market/Maison/North Asia Cluster matrix and embodying company values.
자격요건
• Minimum 5 years of marketing experience in related fields, preferably in luxury consumer goods & FMCG industry. • Proven track record of successfully executing marketing campaigns and launching new products. • Strong commercial acumen and understanding of consumer business objectives, competitive landscape, consumer behaviour, and the latest marketing tools and technologies. • Excellent communication, interpersonal, and presentation skills to manage stakeholders across global, regional, and local markets. • Creative, out-of-the box and analytical thinking, strong digital proficiency, project management skills, and effective problem-solving abilities. • Capacity of thinking bold and acting with panache while ensuring spot-on excellence in execution and pragmatic, fact-based evaluation of business opportunities. • Fluent in local language and English is essential. • Detail-oriented and appreciative of luxury, highly motivated, energetic, enthusiastic, and team-oriented. • Organized and structured, capable of dealing with several tasks and deadlines simultaneously and adapting to ever-changing environments. • High level of professional ethos and responsibility for highly visible and complex projects. • Experience in managing budgets and monitoring financial indicators. • Capacity of setting clear KPI and monitoring the ROI.
우대사항
• Proficiency in other languages will be highly preferable.
혜택 및 복지
자세한 사항은 홈페이지 참조
