Consumer Marketing Lead, Korea

소개

OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while working to deploy them safely and responsibly through our products. We are seeking an experienced Korea Consumer Marketing Lead to set the strategy and lead execution for one of OpenAI's most important and dynamic consumer markets.

주요업무

• Set and execute Korea's consumer marketing strategy, grounded in priority audiences, local insight, a clear role for ChatGPT, and measurable business outcomes. • Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy. • Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments. • Lead local agencies, creators, platforms, and production partners to deliver culturally relevant, high-quality work across paid, owned, and earned channels. • Partner closely with Product Marketing, Growth, Social, Comms, Partnerships, Global Affairs, Legal, Insights, regional leadership, and Korea GTM to deliver coordinated programs. • Represent the voice of Korean consumers internally, ensuring local nuance and market evidence shape strategy, creative, product positioning, and execution.

자격요건

• 10+ years of marketing experience, with a strong record of building consumer brands and driving product growth in Korea. • Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English. • Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels. • Strong strategic judgment paired with a hands-on operating style; comfortable prioritizing and delivering in a fast-paced, rapidly evolving environment. • A strong network of local agencies, creators, platforms, creatives, and production partners, with experience raising the quality bar for external work. • Excellent communicator and collaborator, able to influence senior cross-functional leaders and represent a clear local point of view.

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