Product Marketing Manager

소개

The TikTok Advertising Product Marketing team is seeking an experienced product marketing professional with a strong background in performance advertising, paid media, and agency partnerships. This role will focus primarily on driving the growth and adoption of TikTok’s performance advertising solutions across APAC. The Product Marketing Manager will lead go-to-market strategy and execution, represent the needs of agencies and advertisers, and work closely with regional Sales and global Product teams to influence product development and commercial outcomes.

주요업무

• Define and drive APAC go-to-market strategies for TikTok's performance advertising products, grounded in market, advertiser, agency, and business insights. • Serve as a trusted product partner to a small portfolio of priority agencies, providing regular business reviews, strategic product sharing, data analysis, performance diagnostics, and product troubleshooting. • Partner with Sales and Agency teams to identify product adoption, advertiser growth, and revenue opportunities within priority agency accounts. • Build scalable enablement programs for the wider agency ecosystem, including straight-to-agency webinars, events, newsletters, product education, and activation playbooks. • Deliver scaled Sales enablement through product training, launch updates, pitch materials, best practices, and structured troubleshooting guidance. • Represent the voice of APAC agencies and advertisers, translating market pain points and product gaps into actionable recommendations for global Product teams. • Monitor product adoption and commercial performance, and build scalable processes, tools, and automation to improve execution and operational efficiency. • Lead end-to-end product launches and adoption programs in partnership with Sales, Marketing, Marketing Science, Product Operations, and Product Management.

자격요건

• Strong background in performance advertising or paid media, preferably within or working closely with media agencies. • Minimum 3 years of experience in product marketing, product management, paid media, advertising, consulting, or operations and experience driving end-to-end go-to-market strategies and product adoption for advertising solutions. • Experience providing consultative product, data, or performance support to agencies or strategic clients. • Strong analytical and problem-solving skills, with experience translating data and customer insights into business and product recommendations. • Experience developing and delivering product training, webinars, playbooks, or other scaled enablement programs. • A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change. • Excellent communication, presentation, and analytical skills in global & diverse stakeholder environments. Proficiency in English and Korean is a must in order to communicate with the global product team and local sales team.

우대사항

• Experience working in a media agency, ad-tech platform, digital advertising platform, or performance marketing organization. • A commercial mindset with a track record of driving product adoption, advertiser growth, or revenue outcomes. • Strong understanding of agency operating models, media buying workflows, campaign optimization, and performance measurement.

혜택 및 복지

자세한 사항은 홈페이지 참조