<h2>직무</h2><p>Global Branding Assistant</p><h2>포지션 상세</h2><p>The Global Branding Assistant at AXIS-Y will play a vital role in supporting the branding team by creating high-quality, brand-aligned content and contributing to PR initiatives. This position focuses on producing engaging content for various platforms, assisting with PR campaigns, and supporting the development of printed materials and SEO-optimized global website content. The role is pivotal in strengthening AXIS-Y’s global presence and ensuring consistent and effective brand communication across all touchpoints.</p><h2>주요업무</h2><p>Key Responsibilities<br><br>• Copywriting<br>-Create and edit engaging, consistent content for various platforms, including:<br>-Global website content: Product pages, banners, SEO-optimized descriptions, and more...<br>-PR materials: Press releases, articles, and media outreach documents (with team guidance).<br>-Newsletters: Announcements for product launches, promotions, and campaigns.<br>-Printed branding collateral: Brochures, flyers, and event materials.<br>-Product Packaging, Product Description, and USP Content: Develop compelling content for product packaging, ensuring it aligns with the brand's tone and strategy. Write detailed and engaging product descriptions, highlighting features, benefits, and usage instructions tailored to the target audience.<br><br>• New Product Launches<br>-Develop marketing copy for new product launches, including:<br>-Website product pages: Highlight features, benefits, and SEO-friendly descriptions.<br>-Banners: Craft catchy headlines and taglines for website and email promotions.<br>-Newsletters: Write compelling global email announcements.<br>-Campaign assets: Create taglines and promotional materials for global launches.<br><br>• Public Relations Support<br>-Assist in executing PR strategies by:<br>-Drafting press releases and media outreach materials with guidance.<br>-Preparing media kits and outreach emails for campaigns.<br>-Coordinating with journalists, editors, and influencers for inquiries.<br>-Tracking PR activities and compiling performance reports (e.g., media coverage, impressions).<br>-Providing administrative support for PR campaigns and events.<br><br>• Branding Support<br>-Collaborate with the branding team to ensure all materials align with the brand’s tone, strategy, and objectives.<br>-Support the creation of printed materials, including:<br>-Event programs, promotional flyers, and brochures.<br>-Packaging copy and product manuals.<br>-Catalogs and point-of-sale materials.<br><br>• Content Strategy<br>-Conduct research on industry trends, competitors, and target audiences to inform branding and PR content.<br>-Adapt content for international markets, considering cultural nuances and audience preferences.<br><br>• Project Coordination<br>-Work with design, marketing, and sales teams to ensure written and visual materials are consistent.<br>-Coordinate with external partners (e.g., agencies, freelancers) on PR and printed material projects as needed.<br><br>• Quality Assurance<br>-Proofread and edit all materials to ensure accuracy, consistency, and adherence to brand guidelines.<br>-Maintain the brand’s tone of voice across all written content and communications.</p><h2>자격요건</h2><p>Qualifications and Skills<br><br>• Strong writing and editing skills, with experience in creating product descriptions, newsletters, and promotional materials tailored to the skincare industry.<br>• Proven ability to develop content for global skincare-focused websites, including SEO-optimized materials, marketing campaigns, and product education pages.<br>• Knowledge of media outreach and PR workflows, particularly within the beauty and skincare industry, is a plus but not mandatory.<br>• Understanding of branding concepts and global marketing strategies, with an emphasis on skincare brand positioning and messaging.</p><h2>혜택 및 복지</h2><p>• 성과 인센티브 프로그램(매월/상반기/연말)<br>• 매월 교통비 지급<br>• 매월 식비 지급<br>• 명절 보너스(설날 & 추석)<br>• 자기 개발 비용 지원(연 최대 80만원)<br>• 여름 유급휴가 3일<br>• 크리스마스 이브 & 새해 유급휴가 제공<br>• 생일자 연차 제공 & 상품권 지급<br>• AXIS-Y 제품 웰컴 키트 제공<br>• 장기근속자 인센티브 플랜(2년 근무시: 200만원 / 3년 근무시: 300만원)<br>• 유급병가 3일 제공(1년 이상 근무자)<br>• AXIS-Y 전제품 50% 직원가 할인 제공<br>• Cafe ay 전메뉴 30% 직원가 할인 제공<br>• 경조사 휴가 및 경조사금 지원<br>• 팀 회식(점심/저녁) 지원<br>• 직원 추천시 추천 지원금 제공<br>• 커피/음료/간식/컵라면 제공</p>
