<h2>직무</h2><p>Global Marketing Manager</p><h2>포지션 상세</h2><p>The Global Marketing Manager will lead and execute marketing strategies across multiple regions, including North America, the EU, GCC, and East Asia. This role requires a strategic thinker with a deep understanding of global market trends, digital and influencer marketing, and an ability to adapt campaigns to local cultures while maintaining a unified brand identity. This position will play a crucial role in building our brand’s global community and achieving measurable growth in each region. As part of this role, the Global Marketing Manager may also attend key events and business trips to support the company’s presence in international markets.</p><h2>주요업무</h2><p>Key Responsibilities:<br><br>● Strategy Development:<br>○ Develop and implement a comprehensive global marketing strategy that aligns with AXIS-Y's mission, growth objectives, and target audience.<br>○ Conduct market research to identify trends, customer needs, and competitive landscape across different regions to inform marketing decisions.<br>○ Ensure the brand message is consistent and aligned with the company’s vision across all marketing channels.<br><br>● Campaign Management:<br>○ Plan, execute, and monitor global marketing campaigns with a particular focus on digital, influencer, and social media marketing.<br>○ Collaborate with regional teams and external partners to adapt campaigns to local markets, maximizing engagement and conversion.<br>○ Develop KPI-driven campaigns that are measurable and focused on achieving AXIS-Y's growth goals.<br><br>● Influencer, Community, and Event Marketing:<br>○ Oversee influencer partnerships and community-building activities, ensuring each campaign aligns with local trends and preferences.<br>○ Plan and coordinate offline brand events, including pop-ups, expos, and influencer gatherings, to enhance brand visibility and engage directly with local audiences.<br>○ Attend and represent AXIS-Y at international events, conferences, and business trips as needed to support market expansion and strengthen B2B relationships.<br>○ Engage with influencers across regions to enhance brand visibility and customer engagement.<br><br>● Cross-functional Collaboration:<br>○ Collaborate with product development, sales, and branding teams to ensure a seamless go-to-market approach for new product launches.<br>○ Work with the sales and CX teams to support B2B marketing initiatives and client engagement activities, especially in key markets such as NAM and GCC.<br>○ Liaise with R&D for product positioning based on market feedback and trends.<br><br>● Performance Analytics & Reporting:<br>○ Establish and track KPIs for all campaigns and initiatives, adjusting strategies as needed to ensure optimal performance and ROI.<br>○ Provide regular reports on campaign performance, market trends, and competitive analysis to the executive team.<br>○ Analyze and leverage data to inform marketing decisions and optimize future campaigns.<br><br>● Budget Management:<br>○ Manage and allocate the global marketing budget, ensuring efficient use of resources for maximum impact across regions.<br>○ Collaborate with finance for regular budget reviews and optimize spend based on campaign performance.</p><h2>자격요건</h2><p>● Experience:<br>○ 8+ years of experience in global or regional marketing, preferably within the skincare or beauty industry.<br>○ Proven track record of successfully launching and scaling campaigns across diverse international markets.<br>○ Strong background in digital marketing, influencer partnerships, and social media strategy.<br>○ Experience coordinating offline events and attending international business trips is a plus.<br><br>● Skills:<br>○ Exceptional strategic thinking and analytical skills.<br>○ Knowledge of global market trends and cultural nuances, especially in key regions like GCC, NAM, and East Asia.<br>○ Proficiency in performance analysis tools and CRM systems; experience with tools like Google Analytics, Asana, or similar is a plus.<br>○ Strong interpersonal and communication skills with an ability to manage cross-functional relationships and international stakeholders.</p><h2>혜택 및 복지</h2><p>• 성과 인센티브 프로그램(매월/상반기/연말)<br>• 매월 교통비 지급<br>• 매월 식비 지급<br>• 명절 보너스(설날 & 추석)<br>• 자기 개발 비용 지원(연 최대 80만원)<br>• 여름 유급휴가 3일<br>• 크리스마스 이브 & 새해 유급휴가 제공<br>• 생일자 연차 제공 & 상품권 지급<br>• AXIS-Y 제품 웰컴 키트 제공<br>• 장기근속자 인센티브 플랜(2년 근무시: 200만원 / 3년 근무시: 300만원)<br>• 유급병가 3일 제공(1년 이상 근무자)<br>• AXIS-Y 전제품 50% 직원가 할인 제공<br>• Cafe ay 전메뉴 30% 직원가 할인 제공<br>• 경조사 휴가 및 경조사금 지원<br>• 팀 회식(점심/저녁) 지원<br>• 직원 추천시 추천 지원금 제공<br>• 커피/음료/간식/컵라면 제공</p>
