Manager, Creator Marketing

소개

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​ Equal Opportunity at TikTok TikTok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.

주요업무

About the Team Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world. As Manager, Creator Marketing – Scaled Programs & Emerging Verticals, you will own and execute creator marketing programs that strengthen active creators on TikTok through partner collaborations, scaled initiatives, and emerging vertical development. This role focuses on turning existing creator pools into high-impact marketing assets by building meaningful collaborations with external partners and executing creator projects aligned with platform strategy. You will work closely with Headquarters and global content teams to localize creator programs and projects for the Korean market, ensuring strong adoption, execution quality, and measurable impact. In parallel, you will execute strategies for newly emerging vertical categories on TikTok, identifying, onboarding, and supporting creators aligned with these verticals to accelerate ecosystem growth. This role requires strong ownership, execution discipline, and cross-functional collaboration skills to manage multiple creator initiatives end-to-end. We are looking for someone who strongly aligns with ByteStyle and demonstrates integrity, along with a proactive, ownership-driven, and execution-focused way of working. This role will be based in Seoul. Key Responsibilities Creator Marketing Programs & Project Ownership • Take ownership of creator-related projects, managing them end-to-end from planning through execution and ongoing operations. • Plan and execute creator marketing initiatives that turn active creators into high-impact marketing assets through partner collaborations and platform programs. • Manage project timelines, deliverables, and operational readiness to ensure consistent and scalable execution. Product Program Localization & Execution • Collaborate with Headquarters teams to plan and implement creator projects aligned with global direction while adapting them to the Korean market. • Execute creator-facing product programs launched by Headquarters Product teams, ensuring strong local adoption and participation. • Work closely with global content teams on new feature launches and cross-market project collaborations. • Provide structured feedback, execution insights, and local market learnings to product and content teams to improve program effectiveness. Cross-Functional & Partner Collaboration • Communicate and collaborate effectively with internal teams including Product, Content, Marketing, and Operations to deliver creator programs successfully. • Work closely with external partners, creators, and agencies to support project execution and collaboration delivery. • Ensure alignment across stakeholders by coordinating requirements, timelines, and execution priorities. Performance Tracking & Operational Excellence • Track project performance, creator engagement, and program adoption metrics to measure impact and identify improvement opportunities. • Maintain program documentation, execution plans, and trackers to support operational consistency and scalability. • Support continuous process improvement to increase efficiency, quality, and execution speed across creator marketing programs. Emerging Vertical Execution • Execute strategies for emerging content verticals by identifying, onboarding, nurturing, and supporting creators in new categories. • Plan and operate creator programs tailored to emerging vertical needs, including training, enablement, and ongoing support. • Support the growth of new creator ecosystems by driving early engagement, content adoption, and performance stabilization.

자격요건

Minimum Qualifications • BA/BS degree or equivalent practical experience. • 5+ years of experience in content management, product management/development, program management, or product owner roles. • Experience planning and executing cross-functional projects from concept to delivery. • Comfortable working with data to identify actionable insights and make data-driven decisions • Strong multi-tasking, time management, and problem-solving abilities; proactive, accountable, and solution-oriented team player. • Ability to manage multiple projects in a fast-paced, evolving environment; strong operational skills in program execution and coordination. • Excellent written and verbal communication skills in Korean and English.

우대사항

Preferred Qualifications • Experience working at a global tech, content platform, MCN, or digital media company. • Strong understanding of app platform ecosystems and experience working with leading technology companies. • Experience supporting cross-functional projects with Product or Marketing teams. • Proven ability to operate independently with creativity, attention to detail, and execution excellence. • Ability to thrive in a collaborative, ambiguous, and execution-driven environment. • Experience working closely with global stakeholders across regions and time zones.

혜택 및 복지

경쟁력 있는 연봉 및 성과 보상 식사 지원 Generous salary Meal supplementation