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Measurement Specialist, Large Customer Sales (English, Korean)
공고 요약
담당업무
시니어 리더 대상 기술 자문 및 Sales·에이전시·Google Cloud 팀과의 협업
크로스플랫폼 측정 솔루션 설계 및 데이터 스토리 전달
맞춤형 측정 프레임워크 설계와 공동 Test-and-Learn 과제 실행
MMM 및 풀퍼널 측정을 활용한 미디어 ROI와 장기 브랜드 가치 분석
Google 태깅 인프라와 Data Manager API·GCP 연동을 활용한 퍼스트파티 데이터 기반 구축
데이터 사이언스·통계 모델링·인과추론 기반 증분성 실험 설계
MMM 입력값 최적화 및 변화하는 개인정보 보호 기준 대응
Google Ads·Google Marketing Platform 측정 기회의 사업 사이클 주도
기능 도입 확대, AI 혁신 확장 및 성장 가속
자격요건
미디어 분석, 광고 영업, 디지털 미디어·마케팅, 컨설팅 또는 재무 분석 경험
SQL 및 데이터베이스 활용 경험
대시보드, 맞춤형 리포트 자동화, 테이블 구체화 등 자동화 기법 경험
영어와 한국어로 현지 이해관계자와 원활한 커뮤니케이션
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공고 원문
소개
As a Measurement Specialist, you will act as an advisor to Google's largest and most sophisticated advertisers. You will lead the measurement and experimentation strategy, using insights to solve business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will partner with our clients to guide their measurement maturity and support their business goals.
주요업무
• Act as a trusted technical advisor to senior leaders, partnering with Sales, agencies, and Google Cloud teams to architect cross-platform solutions and deliver data stories that influence business decisions. • Design customized measurement frameworks and execute joint 'Test-and-Learn' agendas, leveraging MMM and full-funnel measurement to quantify media return on investment (ROI) and prove long-term brand value. • Drive privacy-durable data foundations by implementing Google's tagging infrastructure and first-party data solutions (e.g., Data Manager API, GCP integrations) for resilient signal capture. • Apply data science and statistical modeling (e.g., causal inference) to design incrementality experiments, optimize MMM inputs, and help clients navigate evolving industry privacy standards. • Lead the commercial business cycle for measurement opportunities across Google Ads and Google Marketing Platform (GMP), driving feature adoption, scaling AI innovation, and accelerating growth.
자격요건
• Bachelor's degree or equivalent practical experience. • 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. • Experience in SQL, databases, and automation techniques (e.g., dashboards, automating custom reports, materializing tables). • Ability to communicate fluently in English and Korean in order to interact with local stakeholders.
우대사항
• Experience with either Digital Marketing Tech (Modern Tagging and Data Infrastructure, Media Effectiveness Measurement, MMM, Cross-Media Measurement, or BI Architecture), or Advanced Analytics (Measurement Experimentation, Data Science or statistical modeling). • Ability to translate complex data structures, technical constraints, and query updates into clear, strategic narratives for executive sponsors. • Experience leading cross-functional alignment and managing complex projects with internal and external partners.
혜택 및 복지
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