Brand Marketing Manager, Korea Regular Seoul | Marketing Other Job ID:5337 Update 2024-12-26 Job Description About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller. In this Role, you'll get to Strategic Brand Management: • Implement global brand strategy that relates to local business goals and drive brand awareness, engagement, and desirability for the Trip.com brand. • Develop an in-depth understanding of local market, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand. • Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints Brand Marketing Campaign Management: • Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience. • Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media. • Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns. • Utilize data-driven insights to optimize marketing efforts and drive brand growth. • Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions. • Manage marketing budgets efficiently, ensuring maximum ROI. What you'll Need to Succeed • Native Korean speaker with exceptional proficiency in English. • A minimum of 6+ years of experience in brand marketing, preferably within a travel/e-commerce/online platform or a leading creative agency. • Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and on-going optimizations. Demonstrated success in developing and executing large-scale brand marketing campaigns. • Have sharp and creative eyes, pay close attention to detail, and able to review, evaluate, identify, and guide the best-in-class brand marketing programs and brand related materials across all media channels • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Able to communicate with and influence people from cross-functional/cross-regional teams and diverse backgrounds to drive effective results. • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. • In-depth knowledge in traditional and digital marketing channels, including TVC, OOH, Digital, and influencer marketing. • Proven experience managing marketing budgets and delivering measurable results. • Passion for travel and a deep understanding of the travel industry landscape. Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What's more? • Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions • Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact • We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise. • We encourage flexible work arrangement • Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events. Find out more job opportunities at https://careers.trip.com Have a good trip, and see you soon!
