Communications Manager - Sr. Manager
공고 요약
원티드담당업무
글로벌 가이드라인 및 Regional Communications 팀과 연계한 커뮤니케이션·PR·미디어·브랜드 활성화 전략 수립
PR, 브랜드 앰배서더, 미디어, 디지털·소셜 플랫폼에서 Maison 포지셔닝 관리
브랜드 앰배서더 에이전시 조율 및 셀러브리티, KOL, 스타일리스트, 에디터 관계 관리
한국 내 PR 활동과 브랜딩 이벤트 기획·실행 및 지역·글로벌 브랜드 활성화 지원
PR 대행사의 피칭, 미디어 관계, 로컬 보도자료, PPL, 셀러브리티·스타일리스트 요청, 편집 및 언론 문의 관리
PR 커버리지 정량·정성 보고와 미디어 성과 보고, 예산 후속 관리
미디어 대행사와 소셜 광고, Naver SEM·SEO 등 미디어 전략 수립 및 예산 효율·성과 관리
Instagram, YouTube, Kakao Channel/Page 등 디지털·소셜 미디어 전략 개발·실행
제품 배치, 기프팅, 파트너십을 위한 셀러브리티·크리에이터 발굴
파트너십, 스폰서십, 공동 이니셔티브 등 현지 마케팅·브랜드 구축 기회 발굴
CRM, VM, Merchandising 팀과의 크로스펑션 협업 및 커뮤니케이션 교육 조율
로컬 경영진과 지역 이해관계자를 위한 실행 인사이트 보고서 작성
자격요건
한국어와 영어의 말하기·쓰기 능력
패션 럭셔리 리테일 업계 Marketing Communications 경험
근무환경
글로벌 가이드라인에 맞춘 Regional Communications 팀 및 CRM, VM, Merchandising 팀과의 협업
마감기한
상시채용
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공고 원문
소개
Lead and implement integrated Communication strategies that increase brand awareness, strengthen Maison desirability, and support new client recruitment in Korea, in line with Global guidelines and in alignment with the Regional Communications team. The role is responsible for ensuring the correct positioning of the Maison across PR, brand ambassador activities, media, digital and social platforms, while developing locally relevant initiatives that amplify global direction and enhance Maison's visibility and relevance in the Korean market.
주요업무
• Work closely with the Regional Communications team to align on priorities and develop effective Communications, PR, media and brand activation strategies in line with Global guidelines, with clear budget planning and management. • Lead brand ambassador management, including coordination with the ambassador's agency, and develop strong relationships with celebrities, KOLs, stylists, editors and other key opinion leaders to maximize relevant brand exposure and desirability. • Plan and effectively implement local PR activities and branding events in Korea, while supporting selected regional or global brand activations when required. • Supervise the PR agency across pitching, media relations, local press materials, PPL opportunities, celebrity and stylist requests, editorial coordination, press rack management, media enquiries and qualitative/quantitative coverage reporting. • Work with the media agency to define and implement the overall media strategy, including social advertising, Naver SEM/SEO and other paid media initiatives, ensuring efficient budget allocation and performance follow-up. • Ensure effective development and implementation of local digital and social media strategy, including Instagram, YouTube and Korea-specific local social platforms such as Kakao Channel/Page, in line with global brand direction and local market relevance. • Identify suitable personalities, celebrities and creators for product placement, gifting and partnership opportunities that enhance Maison visibility and desirability among the right target audiences. • Identify local marketing and brand-building opportunities, including partnerships, sponsorships and joint initiatives that support awareness, desirability and business impact. • Prepare and consolidate various reports, including PR reports, media performance reports, and budget follow-up, with actionable insights for local management and regional stakeholders. • Coordinate Communications-related trainings and ensure strong cross-functional alignment with CRM, VM and Merchandising teams to deliver consistent Maison messaging and client-facing execution. • Support projects and ad-hoc duties as assigned
자격요건
• Degree Holder • Over 13 years' experience in Marketing Communications, preferred in fashion luxury retail industry • Fluent Korean and English (both spoken and written)
우대사항
• Preferred in fashion luxury retail industry
혜택 및 복지
자세한 사항은 홈페이지 참조
