BRAND: LOCATION: TEAM: Seoul Brand Management & Communications STATE: COUNTRY/REGION: CONTRACT TYPE: NUMBER: KR Full time 528047 DATE: Apr 30, 2025 MANAGER, BRAND COMMUNICATION(ORIGINALS), BRAND ADIDAS PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION Drive an effective and efficient brand activation for Reason to Buy campaigns and Key of Originals, Basketball and Partnership category full alignment with the Global BA and BU teams. Concepts in country/cluster in KEY RESPONSIBILITIES: KPI's: • Create the local brand marketing plan and calendar based on input from country commercial needs • Create local content (brief and production) and get approval from lobal BA and BU if necessary G • Support the brief and production of category relevant key account or Retail activa- tions ⚫ Align with the Media Activation on the media strategy for a campaign execution • Execution of the MWB plan per the BMP • Support local trade meetings with sell-in tools the Global 4 Local projects Support and collaborate with the BU, Creation Center Tokyo team and Retail Marketing team on key trading zone attacks and operate tory via ERP and minimize the year-end stock NPS (country, key city, key categories) • Net Sales ⚫ Full price sell through rate ⚫ Compliance to MWB guidelines Monthly MWB accuracy vs. RFC LE • ROMI Year-end Marketing Inventory level ⚫ Agency performance management (annual evaluations) KEY RELATIONSHIPS: • Manage marketing inven- ⚫ Country Planning & Media Activation, Culture Marketing,, Digital Activation and Multi Retail Marketing Business Activation BU (Originals, Basketball and Partnership) BA and Expert) External partners (Agencies) • Country • Global BU (Activation KNOWLEDGE, SKILLS AND ABILITIES: ⚫ High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred) • Ability to development local marketing strategies following global guidelines ⚫ Marketing budget planning and management • Strong presentation skill to internal and external stakeholders • Advanced user of MS Office suite of products • Experience in both, market and regional marketing organization preferred • Copywriting skills are a plus Fluent in English ⚫ Fluent in Korean preferred REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: ⚫ University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing 7 years' evant Marketing fields Sales and/or Marketing experience • At least experience in rel- AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
