Senior Director, Head of Marketing, Korea and Mongolia
공고 요약
담당업무
한국·몽골 시장의 엔드투엔드 마케팅 전략 수립 및 지역·아시아태평양·글로벌 목표 정렬
소비자·제품·브랜드·고객 마케팅을 아우르는 연간 및 다년 통합 계획 수립
우선순위, 투자 선택, 마일스톤, 성공 지표 설정
유료·자체·언드 미디어, 소셜 채널, 콘텐츠, 소비자 경험 및 이벤트 실행 총괄
스폰서십 선정·협상·활성화·거버넌스·권리 활용 및 성과 관리
Client Relationship Management, Visa Consulting and Analytics, Product 등 다기능 조직과 협업하여 사업·고객 목표에 맞는 프로그램 개발
주요 고객사 마케팅 전략 및 실행 리드, 고위 고객 관계 강화
소비자·소셜·고객 마케팅 조직 관리 및 역량 개발, 책임 체계와 협업 문화 구축
시장 리더십 및 크로스펑셔널 포럼에서 마케팅 대표 역할 수행
소비자·고객·시장·거래 인사이트를 활용한 전략 수립, 프로그램 최적화 및 성장 기회 발굴
브랜드·참여·사업 성과 측정 체계 수립 및 성과 기반 자원 재배분
예산·대행사·파트너·운영 프로세스 관리와 재무 규율·거버넌스·컴플라이언스 관리
시장 변화와 평판·실행 리스크를 예측하고 이슈 조기 보고 및 해결 주도
자격요건
통합 마케팅 분야의 전략·기획·실행 리더십 경험
다기능 조직, 고위 이해관계자, 대행사 및 외부 파트너가 참여하는 복합 프로그램 리딩 경험
팀 리딩 및 마케팅 조직 관리 경험
지원방법
기업 사이트에서 지원
마감기한
상시채용
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공고 원문
소개
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
주요업무
• Own the end-to-end marketing strategy for Korea and Mongolia, aligning market priorities with JKM, Asia Pacific and global business and brand objectives. • Translate strategy into integrated annual and multi-year plans across consumer, product, brand and client marketing, with clear priorities, investment choices, milestones and success measures. • Lead execution across paid, owned and earned media, social channels, content, consumer experiences and events, ensuring consistent quality and market relevance. • Set the sponsorship strategy and manage sponsorship selection, negotiation, activation, governance, rights utilization and performance across Korea and Mongolia. • Partner closely with Client Relationship Management, Visa Consulting and Analytics, Product and other multi-functional teams to identify opportunities, shape propositions and deliver integrated programs that address business and client objectives. • Lead client marketing strategy and execution, strengthening senior client relationships and ensuring commitments are realistic, aligned and delivered effectively. • Manage and develop the Korea marketing team covering consumer, social and client marketing; establish clear accountabilities, build capability and foster a collaborative, high-performance culture. • Represent Marketing in market leadership and cross-functional forums, providing a clear point of view and ensuring the right stakeholders are engaged at the right time. • Use consumer, client, market and transaction insights to guide strategy, optimize programs and identify new growth opportunities. • Define a measurement framework across brand, engagement and business outcomes; monitor performance and redirect resources based on evidence and learning. • Manage budgets, agencies, partners and operational processes with strong financial discipline, governance and compliance. • Anticipate market developments and reputational or execution risks, escalating issues early and driving timely resolution with relevant stakeholders.
자격요건
• 15+ years of work experience with a Bachelor's Degree • Substantial leadership experience across integrated marketing disciplines, with demonstrated accountability for strategy, planning and execution. • Experience leading teams and managing complex programs involving multiple functions, senior stakeholders, agencies and external partners.
우대사항
• 12 or more years of experience with an Advanced Degree such as a Master's, MBA, JD, MD. • Broad experience spanning consumer, brand, product and client marketing, including media, social, events and sponsorship activation. • Strong understanding of the Korea market and experience working across Korea and Mongolia or within a comparable multi-market environment. • Demonstrated ability to connect marketing strategy to client objectives, commercial priorities and measurable business outcomes. • Proven people leadership, including setting direction, developing talent, managing performance and building an inclusive, accountable team culture. • Strong executive presence and communication skills, with the ability to influence senior internal and external stakeholders and lead through ambiguity. • Data-driven decision-making skills, including the ability to translate research, analytics and performance results into clear actions. • Strong financial and operational management skills, including responsibility for material budgets, agencies, contracts, governance and program risk. • Excellent written and verbal communication skills in English and Korean; experience engaging stakeholders across regional and global teams is preferred. • MBA or another relevant advanced degree is preferred.
혜택 및 복지
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