Lifecycle Marketing & Growth Manager

소개

＜About us＞ bolttech is a fast-growing global insurtech with a mission to build the world’s leading, technology-enabled ecosystem for protection and insurance. Our vision is to connect people with more ways to protect the things they value. Launched in 2020 in Singapore, bolttech’s 1,600+ team serve customers in 35+ markets across Asia, Europe, North America, and Africa. With international licenses, an extensive partner network, and leading-edge technology and product innovation capabilities, our ecosystem brings together insurers and distributors to make it easier for customers to get the right protection at the point of need. ＜In this position you will…＞ …lead the commercial launch and growth of bolttech’s new and innovative consumer propositions, such as cyber protection. As a marketing expert, you will drive sales conversion, funnel optimisation, activation and ongoing customer usage, working with distribution partners, account teams and cross-functional stakeholders to turn customer access into measurable engagement and growth.

주요업무

• Driving and owning the end-to-end activation strategy for consumer propositions across partner channels. • Driving sales and activation across Asia, with a clear focus on sales conversion, funnel optimization and customer usage. • Analyzing the customer journey from product purchase or eligibility through registration, activation and ongoing usage, identifying key drop-off points and opportunities for improvement. • Developing and executing initiatives to improve activation, conversion and customer adoption rates. • Partnering closely with distribution partners to embed activation initiatives into their customer journeys and key customer touchpoints. • Working with partner Sales, Marketing, CRM and Customer Experience teams to improve how the value of consumer propositions is communicated to customers. • Designing and optimizing customer activation campaigns across relevant channels, including digital, CRM, SMS, app, web and other partner touchpoints. • Using customer behavior, funnel and performance data to identify activation barriers and translate insights into actionable improvements. • Establishing, monitoring and reporting key activation KPIs, including activation rate, conversion rate, adoption and engagement. • Testing and optimizing activation journeys, messaging and campaign mechanics to continuously improve performance. • Collaborating with Product, Distribution, Marketing, Operations, Customer Experience and Data teams to improve the overall consumer propositions customer experience. • Collaborating with account teams and senior stakeholders across Asia to design and execute partner-specific go-to-market strategies. • Providing customer and partner insights to support the ongoing development and optimization of consumer propositions. • Building reusable frameworks, playbooks and best-practice guidance for launching and scaling consumer propositions.

자격요건

• 8+ years of experience in customer activation, growth, CRM, lifecycle marketing, customer engagement, digital marketing, or a related commercial role. • Proven experience in improving customer activation, conversion, adoption, or engagement through data-driven initiatives. • Strong understanding of digital customer journeys, customer funnels, and key drivers of customer activation and engagement. • Demonstrated experience in D2C customer lifecycle marketing across an omni-channel landscape, including digital, CRM, email, SMS, app, web and paid media touchpoints. • Experience in analyzing customer behavior and performance data to identify opportunities and translate insights into actionable initiatives. • Hands-on experience with funnel optimization, web analytics and experimentation tools, such as Google Analytics and VWO. • Strong stakeholder management skills, with experience working across cross-functional teams and external business partners. • Ability to independently develop, execute, and optimise activation campaigns and initiatives from strategy through implementation. • Strong commercial mindset with the ability to balance customer needs, partner priorities, and business objectives. • Excellent communication and influencing skills, with the ability to work effectively in a complex, cross-functional environment. • Business-level proficiency in English and Korean. • Experience in telecommunications, fintech, digital platforms, subscription services, cybersecurity, insurance, or insurtech would be an advantage.

혜택 및 복지

• Flexible working arrangements and a hybrid working model • A performance-driven culture built on autonomy and ownership • Flexible work schedules based on team and business needs • Statutory annual leave and additional leave in accordance with company policies • Paid sick leave and personal leave • Special leave for key life events, including marriage, childbirth, and family occasions • Competitive compensation and performance-based incentive programs • Statutory retirement pension and full coverage of Korea’s four major social insurances • Long-service and performance-based reward programs • Group accident and medical insurance coverage • Regular health check-ups and wellness programs • Employee Assistance Program (EAP), including mental health and counseling support • IT equipment and software required for your role • A comfortable office environment with workplace amenities • A collaborative culture with open and inclusive communication • A trust-based culture built on autonomy and accountability • A working environment that encourages open communication and teamwork • A global culture that values diversity and inclusion • Learning and development opportunities to support professional growth • Opportunities to participate in global projects and collaborate with international teams • Opportunities to broaden your global career experience through collaboration across countries and functions