Integrated Marketing Communications Manager
공고 요약
담당업무
한국 시장 대상 B2B 마케팅 전략 수립 및 실행
신규 고객 확보를 위한 go-to-market 경로, 수요 창출 프로그램, 리드 육성 흐름 및 마케팅 퍼널 설계·최적화
산업 협회, 미디어, 에이전시, 채널 파트너, 외부 플랫폼 등 파트너 생태계 구축 및 관리
산업 행사, 고객 라운드테이블, 경영진 세션, 웨비나, 공동 마케팅 프로그램 기획 및 실행
한국 주요 산업의 시장 동향과 고객 과제를 분석하고 마케팅 내러티브, thought leadership 콘텐츠, 사례 연구, 솔루션 자료 개발
Sales, Product, Operations, Data, Regional Marketing 팀과 통합 마케팅 이니셔티브 추진
Marketing ROI, MQL, SQL, Pipeline, 신규 고객 확보 등 핵심 지표 측정 체계 수립 및 채널 믹스·예산 최적화
자격요건
B2B 마케팅 실무 경험
한국 시장 환경, 사업개발 방식, 기업 고객 의사결정 과정에 대한 이해
신규 고객 확보 및 리드 생성 경험
시장 개척부터 리드 생성, 영업기회 전환까지 전체 퍼널을 독립적으로 추진하는 역량
디지털 광고, 인터넷 플랫폼, SaaS, 엔터프라이즈 서비스, 기술 또는 기타 B2B 산업 경험
우대사항
국제 비즈니스 경험
크로스보더 비즈니스 경험
한국 시장 경험
마감기한
상시채용
틱톡(TikTok) 지원하기 전 이력서 Check
시간이 없다면 AI와 한번에 수정해보세요
공고 원문
소개
TikTok's Business Marketing Team works with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, design & production of TikTok for Business, helping bring brands to life on our platform.
주요업무
• Marketing Strategy & Business Acceleration: Develop and execute B2B marketing strategies for the Korea market in line with TikTok's international monetization goals, covering priority industries beyond E-commerce and directly supporting new client acquisition, pipeline growth, and business conversion. • New Client Acquisition & Demand Growth: Focus on New Client Acquisition in Korea by designing and optimizing go-to-market paths, demand generation programs, lead nurturing flows, and marketing funnels to improve prospect reach, lead quality, opportunity conversion, and new-client contribution. • External Partnership Development: Build and manage a strong partner ecosystem in Korea, including industry associations, media, agencies, channel partners, third-party platforms, and other relevant external stakeholders, in order to expand market reach and generate qualified leads. • Event Planning & Execution: Independently lead the planning and execution of ToB marketing initiatives such as industry events, client roundtables, executive sessions, webinars, and co-marketing programs, with programs tailored to Korea market dynamics and customer needs. • Industry Insights & Content Development: Develop a deep understanding of Korea market trends and customer pain points across key industries, and translate those insights into marketing narratives, thought leadership content, case studies, and solution-oriented materials that support business development. • Sales Partnership & Cross-functional Collaboration: Work closely with Sales, Product, Operations, Data, and Regional Marketing teams to drive integrated initiatives, align priorities, and improve front-line efficiency in acquiring and converting new business opportunities. • Performance Measurement & Optimization: Establish and continuously refine marketing measurement frameworks, and analyze key metrics including Marketing ROI, MQL, SQL, Pipeline, and New Client Acquisition to optimize strategy, channel mix, and budget allocation.
자격요건
• Minimum 5 years of experience in B2B marketing. Candidates with international business, cross-border, or Korea market experience are preferred. Industry background is open and not limited to E-commerce; experience in digital advertising, internet platforms, SaaS, enterprise services, technology, or other ToB sectors is welcome. • Korea Market Knowledge: Solid understanding of the Korea market landscape, business development approaches, and enterprise customer decision-making processes. • New Client Acquisition Capability: Hands-on experience in New Client Acquisition, and Lead Generation, with the ability to independently drive the full funnel from market outreach to lead generation and opportunity conversion.
우대사항
• External Partnership Resources: Strong ability to build and leverage external partnerships in Korea to drive qualified leads and business opportunities. • Program & Event Execution: Proven experience in managing end-to-end ToB marketing events and programs, with the ability to lead multiple workstreams independently and deliver measurable business outcomes. • Cross-functional Collaboration: Excellent stakeholder management and project execution skills. This is an individual contributor role with no people management responsibility. • Analytical & Commercial Acumen: Strong analytical skills and business judgment, with the ability to assess funnel performance and continuously improve marketing efficiency.
혜택 및 복지
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