B2B SaaS Growth Marketing Manager

프라이데이즈랩

상시채용

5월 27일 게시

경력

1~10년차

근무지역

서울

학력

학력 무관

근무형태

정규직

직군

퍼포먼스 마케팅

<div style="font-family: sans-serif; line-height: 1.6; padding: 20px;"><div style="margin-bottom: 40px;"><h2 style="font-size: 22px; margin-bottom: 16px; font-weight: bold; color: #333;">주요업무</h2><div style="color: #333;">About RetenticsRetentics is an AI-powered email marketing agency helping DTC brands scale their email revenue efficiently. We replace traditional email marketing agencies by leveraging AI to automatically plan campaigns and optimize flows, driving maximum revenue with minimal effort. We are a global team based in the U.S. and South Korea and have worked with leading global brands such as Allbirds, Stumptown Coffee, JC Denim, and Beauty of Joseon, delivering exceptional customer satisfaction and an average 20x ROI. With our proven success, we are now scaling our sales and looking for a Growth Marketing Manager to drive our lead generation and demand creation strategies. About This PositionThe Growth Marketing Manager at Retentics will lead go-to-market strategies to generate demand and build a pipeline through digital marketing initiatives. This role requires a combination of strategic planning and hands-on execution across multiple marketing channels, including advertising, content, outbound marketing, and community engagement. If you have a proven track record in lead generation and MQL growth, we’d love to hear from you! Key Responsibilities<ul><li>Lead Generation & Demand Creation: Develop and execute strategies to increase brand visibility, attract potential customers, and drive qualified leads through inbound marketing.</li><li>Paid Advertising & Performance Marketing: Manage and optimize ad campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms to acquire high-intent leads.</li><li>Outbound Marketing & Prospecting: Use outbound tools to identify and engage potential customers through targeted outreach.</li><li>Content & Owned Media: Create and distribute content that educates and attracts potential customers while leveraging community engagement strategies for organic lead generation.</li></ul></div></div><div style="margin-bottom: 40px;"><h2 style="font-size: 22px; margin-bottom: 16px; font-weight: bold; color: #333;">자격요건</h2><div style="color: #333;">Qualifications<ul><li>Minimum 1 year of experience in global B2B marketing (e.g., growth marketing, lead generation, or performance marketing).</li><li>Proficient in business-level English communication.</li><li>Hands-on experience with paid ad platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads).</li><li>Strong analytical skills with the ability to track, measure, and optimize campaign performance using data-driven insights.</li><li>Proficiency in A/B testing and experimentation to continuously improve marketing outcomes.</li><li>Experience in multi-channel marketing strategies, leveraging a mix of paid media, outbound, content, and community-driven tactics to drive growth.</li><li>Ability to thrive in a fast-paced, evolving work environment and adapt quickly to new challenges.</li><li>Self-motivated and results-oriented, with a strong drive to exceed goals.</li></ul>A disciplined and proactive approach to execution, paired with a strong work ethic.</div></div><div style="margin-bottom: 40px;"><h2 style="font-size: 22px; margin-bottom: 16px; font-weight: bold; color: #333;">우대사항</h2><div style="color: #333;">Preferred Qualifications<ul><li>Experience living in an English-speaking country for 2+ years.</li><li>A deep understanding of the DTC industry is a plus.</li><li>Experience working in startups and scaling marketing operations from the ground up.</li><li>Familiarity with outbound prospecting and cold outreach tools such as Apollo.io or similar platforms.</li></ul></div></div><div style="margin-bottom: 40px;"><h2 style="font-size: 22px; margin-bottom: 16px; font-weight: bold; color: #333;">채용절차</h2><div style="color: #333;">[리텐틱스 팀의 마케팅 매니저로 합류하기 위한 예정이에요] 서류 지원 ＞ 1차 인터뷰(skill set) / 2차 인터뷰(culture fit) ＞ 레퍼런스 체크 ＞ 오퍼 미팅 • 각 지원 절차별 결과는 최대 일주일 이내에 메일을 통해 안내드리며, 인터뷰 스케줄은 구글 캘린더를 통해 초대해 드립니다.• 1차 인터뷰는 실무진과 함께 오프라인으로 진행되며, 약 45분 동안 직무와 관련된 경험과 역량에 대한 이야기를 나눕니다.• 2차 인터뷰는 경영진과 함께 오프라인으로 진행되며, 약 45분 동안 추구하는 가치관과 조직문화와 관련된 이야기를 나눕니다.• 1차 인터뷰와 2차 인터뷰는 백투백으로 당일에 진행됩니다. [지원하시기 전에 확인해주세요]• 일정 및 상황에 따라 채용 절차가 유동적으로 변동될 수 있습니다.• 이력서 및 포트폴리오는 국문, 영문 상관 없이 자유 양식이며, PDF 파일로 제출 부탁드립니다.• 이력서 및 포트폴리오에 기재한 내용과 사실이 다를 경우 합격이 취소될 수 있습니다.• 타 포지션과 동시 지원은 불가합니다. 혜택 및 복지[리텐틱스 멤버만을 위한 혜택이에요] 1. 업무에 몰입할 수 있는 최적의 환경 지원• 매일매일 출근시간 조정이 가능한 유연출근제 실시• 업무의 효율을 높이는 장비 제공 (맥북, Dell 듀얼 모니터 기본 제공)• 역삼역과 연결된 공유 오피스에 위치• 점심 식대 지원 2. 함께 성장하는 환경 지원• 업무의 이해를 도울 수 있는 다양한 세션 제공 (마케팅 세션, 인공지능기술 세션…)• 리더십과 주기적인 1on1 세션• 전사적으로 공유되는 올핸즈(All-hands) 미팅• 도서 구입 및 대여 서비스• 중소기업취업자 소득세 감면 지원• 글로벌 팀과의 협업 기회 및 성장 가능성 3. 리프레시를 위한 지원• 정기적인 팀 런치 및 해피 아워• 눈치보지 않고 본인 결재로 사용 가능한 연차• 생일 당일 오후 반차 및 축하 이벤트• 자유로운 근무 환경 지원• 다양한 경조 휴가 제도 운영</div></div></div>

주요업무

About Retentics

Retentics is an AI-powered email marketing agency helping DTC brands scale their email revenue efficiently. We replace traditional email marketing agencies by leveraging AI to automatically plan campaigns and optimize flows, driving maximum revenue with minimal effort.

We are a global team based in the U.S. and South Korea and have worked with leading global brands such as Allbirds, Stumptown Coffee, JC Denim, and Beauty of Joseon, delivering exceptional customer satisfaction and an average 20x ROI. With our proven success, we are now scaling our sales and looking for a Growth Marketing Manager to drive our lead generation and demand creation strategies.

About This Position

The Growth Marketing Manager at Retentics will lead go-to-market strategies to generate demand and build a pipeline through digital marketing initiatives. This role requires a combination of strategic planning and hands-on execution across multiple marketing channels, including advertising, content, outbound marketing, and community engagement. If you have a proven track record in lead generation and MQL growth, we’d love to hear from you!

Key Responsibilities

Lead Generation & Demand Creation: Develop and execute strategies to increase brand visibility, attract potential customers, and drive qualified leads through inbound marketing.
Paid Advertising & Performance Marketing: Manage and optimize ad campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms to acquire high-intent leads.
Outbound Marketing & Prospecting: Use outbound tools to identify and engage potential customers through targeted outreach.
Content & Owned Media: Create and distribute content that educates and attracts potential customers while leveraging community engagement strategies for organic lead generation.

자격요건

Qualifications

Minimum 1 year of experience in global B2B marketing (e.g., growth marketing, lead generation, or performance marketing).
Proficient in business-level English communication.
Hands-on experience with paid ad platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads).
Strong analytical skills with the ability to track, measure, and optimize campaign performance using data-driven insights.
Proficiency in A/B testing and experimentation to continuously improve marketing outcomes.
Experience in multi-channel marketing strategies, leveraging a mix of paid media, outbound, content, and community-driven tactics to drive growth.
Ability to thrive in a fast-paced, evolving work environment and adapt quickly to new challenges.
Self-motivated and results-oriented, with a strong drive to exceed goals.

A disciplined and proactive approach to execution, paired with a strong work ethic.

우대사항

Preferred Qualifications

Experience living in an English-speaking country for 2+ years.
A deep understanding of the DTC industry is a plus.
Experience working in startups and scaling marketing operations from the ground up.
Familiarity with outbound prospecting and cold outreach tools such as Apollo.io or similar platforms.