Manager, Marketing Analytics
공고 요약
담당업무
고객 퍼널과 오디언스 코호트 기반 분석 및 인사이트 도출
사용자 행동 데이터 분석을 통한 패턴 및 기회 발굴
데이터 기반 마케팅 프로그램 인사이트 생성
라이프사이클·CRM, 유료 미디어 등 마케팅 채널 캠페인 성과 측정
채널별 마케팅 비용 효율과 ROI 분석
고객 여정 전반의 캠페인 성과 분석
마케팅 캠페인 및 제품 경험의 A/B 테스트 전략과 분석
일간·주간·월간 KPI 성과 리포팅 및 개선 과제 도출
서비스 간 지표 정의 정렬
분석 프로세스와 리포팅 인프라의 간소화·자동화·개선
비즈니스 파트너와의 협업을 통한 산출물 품질·정확성 및 개인정보·거버넌스 기준 준수
자격요건
디지털 비즈니스 유사 직무 관련 경력 8년 이상
Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry 또는 Social Science 등 정량 분야 학사 학위
SQL 전문성
피벗 테이블을 포함한 Microsoft Excel 활용 능력
유료·자사·획득 마케팅 채널 및 퍼널에 대한 이해
복수 우선순위와 이해관계자 관리 역량
비기술 이해관계자에게 복잡한 데이터 결과를 전달하는 커뮤니케이션 능력
강한 분석적·문제 해결 중심 사고
영어와 한국어 유창성
지원방법
기업 사이트에서 지원
마감기한
상시채용
월트디즈니컴퍼니 지원하기 전 이력서 Check
시간이 없다면 AI와 한번에 수정해보세요
공고 원문
소개
This role is based in Seoul and responsible for all APAC markets. The Walt Disney Company's Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.
주요업무
• Based on audience cohorts and the full customer funnel, creating analysis with meaningful insights that improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn • Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content • Generate data-based insights that help to launch impactful and effective marketing programs • Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis • Evaluate marketing spend efficiency and ROI across channels • Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention • Drive A/B testing strategy and analytics across marketing campaigns and product experiences; translate findings into actionable recommendations for senior stakeholders • Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency • Work with other members of the team to align metric definitions across all services within the business • Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure • Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices
자격요건
• 8+ years of relevant experience in a similar role, preferably within a digital business • Bachelor's degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science • Demonstrated experience in and expertise in SQL • Solid understanding of Microsoft Excel including pivot tables • Strategic thinker with strong communication and executive presentation skills • Understanding of paid, owned, and earned marketing channels across the funnel • Ability to manage multiple priorities and stakeholders in a fast-moving environment • Excellent communication skills to convey complex data findings to non-technical stakeholders • Strong analytical and problem-solving mindset • Results-oriented with a proactive, solutions-focused mindset • Fluent in English and Korean
우대사항
• Graduate degree preferred
혜택 및 복지
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