Director, Integrated Media Korea

소개

APLA (Asia Pacific & Latin America) is one of Nike's most vibrant and culturally rich geographies. It spans fast-growing markets across Asia-Pacific, India, and Latin America, each with unique consumer behaviors, digital ecosystems, and cultural touchpoints. This position will lead the Media function in Korea. It is a critical part of the Korea Brand Marketing organization, a team that works cross-functionally to activate Marketing programs that help propel our Brand and Business into the future.

주요업무

• Lead and mentor the integrated media team (2 direct reports), driving team development, ways of working, and a strong team culture • Partner with media agencies to develop and execute integrated strategies aligned with brand and business priorities and KPIs • Drive Always On/365 and key consumer moments in close partnership with business teams • Monitor campaign performance regularly, identifying trends, successes, and opportunities for optimization • Oversee budget planning, forecasting, and reconciliation across campaigns • Act as the senior media lead for Korea Brand Marketing, developing and communicating holistic media plans • Collaborate with Korea and APLA Geo partners, sharing insights, consumer feedback, and industry best practices to continuously refine strategies

자격요건

• 10–15 years of digital/online marketing experience, with expertise across full-funnel paid media channels in an e-commerce environment with Bachelor's degree in marketing, or equivalent • Proven ability to lead paid media strategy and execution, delivering against KPIs such as revenue growth and ROAS (Return On Ad Spend) • Strong data-driven mindset, leveraging insights, testing frameworks, and performance analysis to optimize campaigns • Deep knowledge of the media and advertising landscape, with experience building integrated marketing plans in collaboration with cross-functional teams • Demonstrated leadership in matrix organizations, including people management and agency partnership oversight • Experience managing large marketing budgets with a track record of delivering measurable business impact • Consumer-first approach with strong cultural awareness, excellent communication skills, and a collaborative, team-oriented mindset • Fluency in both Korean and English, with strong communication skills and a collaborative, team-oriented, consumer-first mindset

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