Luxe - Lancome - Communication Team Manager

소개

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

주요업무

• Define and drive the long-term PR and communication strategy to strengthen Lancôme's brand image, visibility, and reputation in the local market. • Lead the communication roadmap across skincare, makeup, and fragrance, ensuring alignment between global brand guidelines and local business priorities. • Manage and develop team members, fostering collaboration, high performance, and talent growth within the communication function. • Lead the end-to-end development and execution of integrated communication campaigns for product launches, brand initiatives, and key events. • Drive 360-degree communication initiatives across earned, owned, and paid media, delivering consistent and engaging brand experiences. • Oversee campaign planning and execution, ensuring activities are delivered on time, on budget, and in line with brand standards. • Build and maintain strong relationships with key media, editors, and relevant industry voices. • Identify opportunities for impactful media partnerships, editorial features, and digital communication initiatives that enhance brand visibility and relevance. • Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with the brand's positioning and communication objectives. • Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement. • Oversee influencer activations and PR event curation, ensuring partner selection and content are consistent with brand values and guidelines. • Monitor brand reputation, media sentiment, and industry developments to identify communication opportunities and potential risks. • Lead the development and execution of crisis communication plans in close alignment with internal stakeholders and management. • Manage and optimize the communication and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives. • Lead relationships with PR and external agencies, setting clear expectations and KPIs, reviewing performance, and driving continuous improvement.

자격요건

• 10+ years of progressive experience in communications and PR with strategic vision, storytelling agility, and an inspiring leadership style. • Extensive track record directing integrated PR, earned media, and brand campaigns within luxury cosmetics, beauty, or prestige consumer goods. • Strong familiarity with skincare, makeup, and fragrance dynamics, adept at translating brand heritage and product innovations into local resonance. • Demonstrated capability in managing, mentoring, and developing team members to foster collaboration and high performance. • Established network of top-tier media, editors, and opinion leaders, with proven success driving high-profile celebrity and influencer partnerships. • Professional working proficiency in Korean and English, with solid cross-functional project management and executive communication skills.

혜택 및 복지

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!) • Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal • An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! • A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference