Senior Growth Marketing Specialist, DTC KR
공고 요약
담당업무
한국 시장 퍼포먼스 마케팅 캠페인 기획 및 실행
Static, Video, Copy 등 로컬 마케팅 크리에이티브 개발 프로세스 운영
브리핑부터 최종 납품까지 크리에이티브 산출물 관리
Creative Design 및 Paid Media 팀과 협업해 마케팅 에셋 관리
Growth Marketing 캠페인 캘린더 업데이트 및 주요 일정·산출물 관리
로컬·글로벌 이해관계자 및 외부 파트너·에이전시와 캠페인 산출물 조율
데이터와 캠페인 리포트를 활용한 성과 분석 및 개선 기회 발굴
CTV, App Store, Influencer Marketing 등 성장 마케팅 채널 실행 지원
캠페인 성과 모니터링, 정기 리포팅 및 최적화 인사이트 도출
크리에이티브 트렌드와 경쟁사 활동 파악
Growth Marketing 프로세스의 지속적 개선 기여
자격요건
마케팅 운영, 크리에이티브 딜리버리 또는 프로젝트 관리 경험
한국어 원어민 수준 및 비즈니스 영어 구사
높은 세부사항 주의력과 자기주도성
강한 교정 및 카피라이팅 역량
국내외 이해관계자와의 협업 및 기대사항 조율 경험
다기능 조직과 모호한 업무 환경에 대응하는 역량
여러 이해관계자와 우선순위 및 마감일을 관리하는 팀워크·시간관리 역량
콘텐츠에 대한 관심
근무환경
Integrated Marketing, Programming, Content, Partnerships, Legal, Creative 등 크로스펑셔널 로컬 팀 협업
지역 및 글로벌 팀과 크리에이티브 요청, 캠페인 산출물, 시장별 요구사항 조율
업데이트, 리스크, 의존성을 선제적으로 공유하는 협업 방식
협력적이고 솔루션 지향적인 팀 환경
지원방법
기업 사이트에서 지원
마감기한
상시채용
월트디즈니컴퍼니 지원하기 전 이력서 Check
시간이 없다면 AI와 한번에 수정해보세요
공고 원문
소개
Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. The Growth Marketing team in Korea is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the regional and global teams. The Senior Growth Marketing Specialist will be responsible for planning and executing performance marketing campaigns for the Korean market.
주요업무
• Own the day-to-day execution of local performance marketing creative development, including Static, Video, and Copy creative, from briefing through final delivery. • Manage creative processes and marketing assets by collaborating closely with key stakeholders, including Creative Design and Paid Media teams. • Maintain and update the Growth Marketing campaign calendar, ensuring key milestones and deliverables are tracked. • Coordinate with local and global stakeholders to ensure timely delivery of campaign assets and deliverables. • Take individual responsibility for assigned deliverables while maintaining high standards of quality, accuracy, and timeliness. • Use data and campaign reports to support evidence-based decision making and identify opportunities to improve campaign performance. • Contribute to effective, brand-aligned campaign creative while keeping up with creative trends and competitor activity. • Support the execution of initiatives across Growth Marketing channels as needed, including CTV, App Store, Influencer Marketing, and other emerging channels. • Coordinate with internal teams and external partners/agencies to ensure smooth and timely execution of channel initiatives. • Monitor campaign performance and support regular reporting, identifying key insights and opportunities for optimization. • Work collaboratively within a cross-functional local team, including Integrated Marketing, Programming, Content, Partnerships, Legal, and Creative. • Liaise and align with global teams to coordinate creative requests, campaign deliverables, and market-specific needs. • Build positive and effective working relationships with local and global stakeholders, proactively communicating updates, risks, and dependencies. • Support a collaborative and solutions-oriented team environment, contributing to the continuous improvement of Growth Marketing processes.
자격요건
• 3+ years experience in marketing operation, creative delivery or project management. • Native level fluency in Korean and business level English. • Ferocious attention to detail and self-motivation. • Strong proofreading and copywriting skills. • Strong people skills and experience in collaborating with stakeholders (locally and internationally) and ensuring alignment of expectations. • Ability to navigate cross-functional environments and ambiguity. • Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines. • Loves content!
혜택 및 복지
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