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Business Unit Lead Korea - Aesthetic & Reconstruction
공고 요약
담당업무
Mentor Korea 사업의 매출, 마케팅, 수익성, 시장점유율 및 P&L 총괄
매출·이익·OPEX·투자 우선순위·가격·제품 믹스·채널 전략 의사결정
한국 Mentor 사업전략, 연간 사업계획, 예측, 투자계획 및 사업 리뷰 수립·실행
IMS, NTS, SGP, 재고, 시장점유율, 제품 믹스, 프리미엄 세그먼트 및 유통·채널 성과 모니터링
환자 마케팅 및 브랜드 마케팅 전략, 환자 수요 창출과 디지털 활성화 캠페인 추진
과학적 근거와 임상 신뢰도에 기반한 제품 포지셔닝·차별화 전략 수립
성형외과·재건외과 의사, 병원 관계자, 클리닉 오너 및 주요 의사결정자와의 고객 engagement 전략 수립
KOL, 전문학회, 우수센터 및 전략 고객과의 파트너십 구축과 KOL 전략 주도
환자 트렌드, 의사 행동, 클리닉 동향, 경쟁사, 가격, 규제정책 및 제품 트렌드 분석
영업·마케팅 운영 리듬, 사업 리뷰, 현장 코칭, KPI 추적 및 성과관리 강화
계정관리, 세분화, 콜 플래닝 및 고객 engagement 품질 향상을 통한 상업적 우수성 제고
조직의 변화관리, 상업적 실행력과 조직 역량 개선
Credo 기반의 포용적·투명한·책임감 있는 조직문화 구축과 인재 확보·육성·코칭·유지
규제·법무·HCC·품질·개인정보·윤리 기준 및 회사 정책 준수 관리
자격요건
헬스케어, 의료미용, 제약, 소비자 헬스케어 또는 관련 산업 경험
P&L 소유 또는 영업·마케팅·수익성·투자 의사결정을 포함한 사업 리더십 경험
영업 성장, 수익성 및 시장점유율 개선 성과
환자 마케팅, 브랜드 마케팅 또는 소비자 대상 수요 창출 전략 경험
환자 인지도, 디지털 활성화, 브랜드 선호도 및 클리닉 전환이 사업 성장에 미치는 영향에 대한 이해
규제된 헬스케어 환경에서의 KOL 관리, 전문학회 engagement 및 이해관계자 영향력 행사 경험
전략적 사고, 영향력 행사 및 매트릭스 조직 변화관리 역량
복잡성과 모호성을 구조적 문제해결, 효과적 커뮤니케이션 및 회복탄력성으로 관리하는 역량
고성과 팀 구축·리딩·유지 역량
한국 시장, 고객 행동 및 헬스케어 비즈니스 환경에 대한 이해
환자 인지도, 브랜드 구축, 제품 차별화, 임상 신뢰도, 의사 engagement 및 영업 실행을 통합하는 전략 수립 역량
경쟁사·정부·규제·시장 변화에 대한 선제적 사업전략 수립 역량
채널·유통관리 및 go-to-market 모델 변화 평가 역량
투명한 커뮤니케이션, 포용적 팀 관리 및 직원 engagement 역량
지역·글로벌 가시성 속에서 현지 사업과 고객 특성을 보호하며 리딩하는 역량
근무환경
Credo 기반 리더십
고성과·포용적·투명·책임감 있는 조직문화
환자 중심 및 소비자 지향적 마케팅 사고
Regulatory Affairs, Quality, Medical Affairs, HEMA, Legal, Compliance와의 협업
지원방법
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공고 원문
소개
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech. We are searching for the best talent for BU Lead, Aesthetic & Reconstruction Korea based in Seoul, South Korea.
주요업무
• Commercial Performance & P&L Ownership: Direct accountability for sales, marketing, profitability, market share, and overall business performance of the Mentor Korea portfolio, including breast aesthetics and reconstruction; own the Korea Mentor P&L and lead business decisions across revenue, profit, OPEX, investment prioritization, pricing strategy, product mix, and channel-related trade-offs; deliver short-term financial commitments while building strong long-term business fundamentals; monitor business performance indicators including IMS, NTS, SGP, inventory, market share, product mix, premium segment performance, and distributor/channel performance; identify business risks and opportunities early and translate insights into actionable plans. • Strategic Planning & Execution: Develop and execute the Korea Mentor business strategy in alignment with APAC and global priorities; lead annual business planning, forecasting, investment planning, and business review processes; anticipate changes in market dynamics, patient behavior, surgeon preferences, competitive activities, reimbursement environments, and regulatory requirements. • Patient Marketing, Brand Building & Product Strategy: Lead patient marketing and brand marketing strategies to strengthen Mentor brand awareness, product preference, and premium segment growth; translate patient insights, digital behavior, social trends, clinic conversion dynamics, and market intelligence into actionable brand and product strategies; build an integrated growth model connecting patient demand generation, brand-building, surgeon engagement, professional education, clinical evidence, and sales execution; drive product positioning and differentiation strategies based on scientific evidence, clinical credibility, patient relevance, and local market needs; develop and execute patient-centric campaigns and digital activation initiatives in compliance with healthcare regulations and company policies. • Customer Engagement & Market Development: Develop and implement engagement strategies with plastic surgeons, reconstruction surgeons, clinic owners, hospital stakeholders, and key decision-makers; build strong partnerships with key opinion leaders (KOLs), professional societies, centers of excellence, and strategic accounts; strengthen Mentor's credibility within the Korean surgeon community through science-based engagement, clinical evidence, and professional education; lead local KOL strategy, including identification, development, exposure planning, and balanced community engagement; analyze patient trends, surgeon behavior, clinic dynamics, competitors, pricing, regulatory policies, and product trends to support business decision-making; drive adoption of innovative solutions by connecting clinical relevance, patient needs, surgeon confidence, and commercial execution. • Commercial Excellence & Change Management: Lead change management initiatives to improve commercial execution, customer engagement, business processes, and organizational capability; strengthen sales and marketing operating rhythms through business reviews, field coaching, KPI tracking, performance management, and execution follow-up; improve commercial excellence through structured account management, segmentation, call planning, quality customer engagement, and disciplined execution; build organizational agility to respond effectively to competitive pressure, product launches, regulatory changes, and evolving market expectations. • Leadership & Talent Development: Provide Credo-based leadership and build a high-performing, inclusive, transparent, and accountable culture; attract, develop, coach, and retain strong talent within the Mentor Korea organization. • Compliance & Governance: Ensure full compliance with regulatory, legal, HCC, quality, privacy, and ethical standards; ensure all customer engagement, patient marketing, professional education, distributor interaction, and business activities are conducted in accordance with company policies and local regulations; partner with Regulatory Affairs, Quality, Medical Affairs, HEMA, Legal, and Compliance to appropriately manage product, claim, reimbursement, authority, and customer-related matters.
자격요건
• Minimum 12 years of relevant experience in healthcare, medical aesthetics, pharmaceuticals, consumer healthcare, or related industries. • Proven P&L ownership or strong business leadership experience, including sales, marketing, profitability, and investment trade-off decision making. • Strong commercial acumen with a demonstrated track record of delivering sales growth, profitability, and market share gains. • Proven experience leading patient marketing, brand marketing, or consumer-facing demand generation strategies. • Strong understanding of how patient awareness, digital activation, brand preference, and clinic-level conversion influence business growth. • Experience in KOL management, professional society engagement, and stakeholder influence within a regulated healthcare environment. • Strong strategic thinking, influencing skills, and ability to lead change within a matrix organization. • Proven ability to manage complexity and ambiguity through structured problem solving, effective communication, and resilient leadership. • Demonstrated ability to build, lead, and retain high-performing teams. • Working experience in Korea with demonstrated understanding of local market dynamics, customer behavior, and healthcare business environments. • Proven ability to build strategies integrating patient awareness, brand-building, product differentiation, clinical credibility, surgeon engagement, and sales execution. • Ability to anticipate competitor, government, regulatory, or market actions and develop proactive business strategies. • Strong channel/distributor management capability and experience evaluating go-to-market model evolution. • Strong leadership maturity, transparent communication, inclusive team management, and the ability to create strong employee engagement. • Ability to operate with regional and global visibility while protecting local business needs and customer dynamics, and lead within a regulated healthcare environment while applying patient-centric and consumer-oriented marketing thinking.
우대사항
• Master's degree or equivalent preferred.
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