Global Performance Marketing Manager

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7월 17일 게시

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3~10년차

근무지역

서울

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학력 무관

근무형태

정규직

직무

글로벌 마케팅, 퍼포먼스 마케팅

<h2>직무</h2>Global Performance Marketing Manager<h2>포지션 상세</h2>Global No.1 Pioneer of the Premium Beauty Lifestyle “Inspire Global Beauty with the Finest Premium Products” - Our mission is to become a "No.1 Pioneer of the Premium Beauty Lifestyle". Inspired by premium ingredients from Alba Italy, we are developing a globally loved brand with our obsession for the finest ingredients and innovative approach. Since its establishment in 2016, we have been accomplishing industry top-notch revenue growth with CAGR 200%. In 2024, we expect to achieve KRW 300 bn annual revenue, which will make us No.1 ranked beauty brand in terms of domestic market share among indipendent beauty brands. In Korea, we are leading the league table in major beauty channels such as Olive Young (First Spray Serum - Top 3 sold product in the entire Skincare category), Naver Shopping (#1 sales in the entire Beauty catefory), Coupang (#1 sales in Suncare/Essence/Ampoule Category), and also making impressive progress globally as a category #1 brand in Amazon(U.S/E.U), Q10 (Japan), Wildberry(Russia), Shoppee(SEA) as a globally loved brand. Based on #1 DNA of d'Alba Global, we are looking for colleagues who can generate market impact for the finest premium beauty lifestyle of global customers [Why d'Alba?] #1 Success DNA • Distinctive product R&D capability - led to many category #1 products both domestically and internationally based on a premium vegan brand recognition • Extensive sales network - #1 ranked expertise throughout most of major channels such as Olive Young, Naver, Kakao, Coupang, Homeshopping, etc #2 Global Potential • Rapid growth - across more than 20 countries without significant dependency in specific countries • Company wide strong support - via manpower & budget for aggressive growth for prominent markets #3 Healthy Financial Structure • Expected sales of about 300 billion KRW in 2024 - with stable profit structure • IPO - in progress for 1H 2025 #4 Competitive Benefits • Quarterly incentives for exceeding profit targets - 20 consecutive quarters of incentive payments • Industry top- level Employee welfare benefits [ About the Business Group ] Live the experience of growth momentum. We’re pioneering the future of d'Alba in the global market, and it’s no-holds-barred. We are in charge of North America, Australia, India, and EU, and have achieved over 250% of growth last year with industry-leading category No.1 references in Amazon. Building on the success of the First Spray Serum, we are expanding our sucess into other categories while broadening our presence in major retail channels. Explore your career with whip smart colleagues, dedicated leadership, and success DNA of the winning team. You’ll find that virtually nothing’s impossible at d'Alba. [ Team - How we work ] Out division's main operation covers Ecommerce MD, B2B Sales, Performance Marketing, and Branded Content, each generating industry-top level performance. (1) Ecommerce MD - Leads the forefront of our global business by strategically operating and managing online channels such as Amazon, Brand Online Store, and TikTok Shop (2) B2B Sales - Expands local customer base by sourcing, pitching, planning, and managing key On/Offline retail channels (3) Performance Marketing - Utilizes performance media across both internal platforms like Amazon PPC and DSP ads, as well as external platforms like META and TikTok ads (4) Content marketing - collaborate with creators ranging from micro to mega-scale, as well as celebrities based on data-driven analysis, brand asset building From ongoing investment in our strategic initiatives to a career of self-determination, which makes our team at a center of d'Alba's global scalability. You will have chance to research, strategize, collaborate with Influencers by which you can build your success story in this industry. It’s a unique chance to gain a comprehensive view of global beauty business strategy and trends. Please join us if you are passionate and eager to make a difference!<h2>주요업무</h2>• Develop, analyze, and execute performance marketing strategies for North America and other English-speaking markets. - 1) Plan long/short-form content that highlights the product's USP - 2) Identify and source influencers - 3) Analyze performance and take follow-up actions based on marketing data - 4) Plan, execute, and analyze content expansion strategies linked to performance advertising(ex. AMZ PPC, DSP, META, TIKTOK etc) • Strategize and operate d'Alba Global SNS (IG, TT) • Develop marketing plans aligned with brand's global marketing communication strategy<h2>자격요건</h2>• Native in English, with educational background in North America or Europe • Successful experience in operating and handling major digital media platforms (such as Google, Amazon PPC, DSP, META, TIKTOK and Youtube) • A strong interest in beauty, skincare, and makeup-related content on social media (Youtube, Instagram, TikTok) • Strong data-driven problem solving skills • Strong communication and confident influencing skills – including collaboration and partnership across diverse team environments • Successful experience of data-driven problem solving • Highly motivated – exhibit flexibility and willingness to take on new responsibilities with high standard<h2>우대사항</h2>• 3 to 5 years of experience in influencer marketing or performance marketing • Experience in beauty or retail sector preferred, but not required<h2>혜택 및 복지</h2>Key Benefits • Profit based Incentives : Paid out up to 4 times a year • Employee discounts on our products • Fitness expense support(within limits) • Financial support for aesthetic treatments(within limits) • Birthday celebrations! • Holiday gifts and homecoming bonuses • Company-wide product launches For Work Focus • Micro annual leave - by 30-minute unit • Late-night meal and taxi fare support • Travel expenses covered for fieldwork and business trips • Welcome kit to help you settle in fast For Your Mind and Body • Comprehensive health check-ups (with annual health check leave) • Premium holiday gifts • Support for special occasions and related leave • Paid sick leave for women's health issues • Mental health counseling support For Growth • Full coverage for job-related training expenses • Support for work-related books • Funding for obtaining job-related certifications • 50% coverage for language training (within limits) For Refreshing Breaks • 1 Year of service - earn 1 million KRW for refresh leave • 3 Years - Full funding for a trip to Italy • 6 Years - 5 days of paid holidays and business-class flight support • 10 Years - 10 paid holidays, a business-class ticket, and 2 million KRW for vacation expenses

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대표 : 이재헌

이메일 : paca@zighang.com

사업자등록 : 684-81-03629

직업정보제공사업 신고번호: J1202020240011

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