<h2>직무</h2><p>Global Performance Marketing Manager</p><h2>포지션 상세</h2><p>Global No.1 Pioneer of the Premium Beauty Lifestyle<br>“Inspire Global Beauty with the Finest Premium Products” - Our mission is to become a "No.1 Pioneer of the Premium Beauty Lifestyle". Inspired by premium ingredients from Alba Italy, we are developing a globally loved brand with our obsession for the finest ingredients and innovative approach.<br><br>Since its establishment in 2016, we have been accomplishing industry top-notch revenue growth with CAGR 200%. In 2024, we expect to achieve KRW 300 bn annual revenue, which will make us No.1 ranked beauty brand in terms of domestic market share among indipendent beauty brands. <br><br>In Korea, we are leading the league table in major beauty channels such as Olive Young (First Spray Serum - Top 3 sold product in the entire Skincare category), Naver Shopping (#1 sales in the entire Beauty catefory), Coupang (#1 sales in Suncare/Essence/Ampoule Category), and also making impressive progress globally as a category #1 brand in Amazon(U.S/E.U), Q10 (Japan), Wildberry(Russia), Shoppee(SEA) as a globally loved brand. <br><br>Based on #1 DNA of d'Alba Global, we are looking for colleagues who can generate market impact for the finest premium beauty lifestyle of global customers <br><br>[Why d'Alba?]<br>#1 Success DNA<br>• Distinctive product R&D capability - led to many category #1 products both domestically and internationally based on a premium vegan brand recognition<br>• Extensive sales network - #1 ranked expertise throughout most of major channels such as Olive Young, Naver, Kakao, Coupang, Homeshopping, etc<br><br>#2 Global Potential<br>• Rapid growth - across more than 20 countries without significant dependency in specific countries<br>• Company wide strong support - via manpower & budget for aggressive growth for prominent markets<br><br>#3 Healthy Financial Structure<br>• Expected sales of about 300 billion KRW in 2024 - with stable profit structure<br>• IPO - in progress for 1H 2025<br><br>#4 Competitive Benefits<br>• Quarterly incentives for exceeding profit targets - 20 consecutive quarters of incentive payments<br>• Industry top- level Employee welfare benefits<br><br>[ 사업부 소개 ]<br>Live the experience of growth momentum. We’re pioneering the future of d'Alba in the global market, and it’s no-holds-barred. <br>We are in charge of North America, Australia, India, and EU, and have achieved over 250% of growth last year with industry-leading category No.1 references in Amazon. <br>Building on the success of the First Spray Serum, we are expanding our sucess into other categories while broadening our presence in major retail channels.<br>Explore your career with whip smart colleagues, dedicated leadership, and success DNA of the winning team. You’ll find that virtually nothing’s impossible at d'Alba.<br><br>[ 우리 팀은 이렇게 일합니다 ]<br>Out division's main operation covers Ecommerce MD, B2B Sales, Performance Marketing, and Branded Content, each generating industry-top level performance. <br>(1) Ecommerce MD - Leads the forefront of our global business by strategically operating and managing online channels such as Amazon, Brand Online Store, and TikTok Shop <br>(2) B2B Sales - Expands local customer base by sourcing, pitching, planning, and managing key On/Offline retail channels <br>(3) Performance Marketing - Utilizes performance media across both internal platforms like Amazon PPC and DSP ads, as well as external platforms like META and TikTok ads <br>(4) Content marketing - collaborate with creators ranging from micro to mega-scale, as well as celebrities based on data-driven analysis, brand asset building <br> <br>From ongoing investment in our strategic initiatives to a career of self-determination, which makes our team at a center of d'Alba's global scalability. <br>You will have chance to research, strategize, collaborate with Influencers by which you can build your success story in this industry. <br>It’s a unique chance to gain a comprehensive view of global beauty business strategy and trends. Please join us if you are passionate and eager to make a difference!</p><h2>주요업무</h2><p>• Develop, analyze, and execute performance marketing strategies for North America and other English-speaking markets. <br> - 1) Plan long/short-form content that highlights the product's USP<br> - 2) Identify and source influencers<br> - 3) Analyze performance and take follow-up actions based on marketing data<br> - 4) Plan, execute, and analyze content expansion strategies linked to performance advertising(ex. AMZ PPC, DSP, META, TIKTOK etc)<br>• Strategize and operate d'Alba Global SNS (IG, TT)<br>• Develop marketing plans aligned with brand's global marketing communication strategy</p><h2>자격요건</h2><p>• Native in English, with educational background in North America or Europe<br>• Successful experience in operating and handling major digital media platforms (such as Google, Amazon PPC, DSP, META, TIKTOK and Youtube) <br>• A strong interest in beauty, skincare, and makeup-related content on social media (Youtube, Instagram, TikTok)<br>• Strong data-driven problem solving skills<br>• Strong communication and confident influencing skills – including collaboration and partnership across diverse team environments<br>• Successful experience of data-driven problem solving<br>• Highly motivated – exhibit flexibility and willingness to take on new responsibilities with high standard</p><h2>우대사항</h2><p>• 3 to 5 years of experience in influencer marketing or performance marketing<br>• Experience in beauty or retail sector preferred, but not required</p><h2>혜택 및 복지</h2><p>주요 베네핏<br>• 1년에 최대 4번 분기별 인센티브 지급<br>• 월 25만원 한도로 자사 제품 직원가 구매<br>• 월 10만원 한도로 체력 증진 운동비 지원<br>• 한도 내 고급화장품 및 에스테틱 체험 지원<br>• 생일 축하금 20만원 지급<br>• 명절시 고급선물세트 지급<br>• 신제품 출시시 전사 제공<br><br><br><br>업무 몰입 지원<br>• 30분 단위 연차 사용 가능<br>• 야근 식대 및 택시비 지원<br>• 외근 및 출장시 교통비 지원<br>• 빠른 적응을 위한 웰컴키트 제공<br><br><br>몸과 마음 건강을 위해<br>• 종합검진 제공(건강검진 연차 제공)<br>• 명절 고급선물 제공<br>• 경조금 경조휴가 제공<br>• 여성보건휴가(유급)<br>• 심리 상담 비용 지원<br><br><br><br>성장을 위해<br>• 업무 관련 교육비 전액 지원<br>• 업무 관련 도서 지원<br>• 업무 관련 자격증 취득 지원<br>• 외국어 교육비 50% 지원(한도 내)<br><br><br><br>리프레쉬를 위해<br>• 1년 만근시, 리프레쉬 휴가비 100만원 지원<br>• 3년 만근시, 이탈리아 알바 여행 전액지원<br>• 6년 만근시, 유급휴일 5일, 비즈니스 항공권 지원<br>• 10년 만근시, 유급휴일 10일, 비즈니스 항공권, 휴가비 200만원 지원</p>
