<h2>직무</h2><p>Global Contents Marketing Manager</p><h2>포지션 상세</h2><p>Global No.1 Pioneer of the Premium Beauty Lifestyle<br>달바글로벌과 성장을 함께할 당신을 기다립니다.<br><br>“Inspire Global Beauty with the Finest Premium Products” - d'Alba Global은 글로벌 고객들에게 최고의 성분과 혁신적 시도를 통해 비교할 수 없는 프리미엄 뷰티 경험을 제공하는 것을 회사의 사명으로 생각하고 있습니다. 저희는 최고의 고객 경험에 대한 사명을 바탕으로 한국을 넘어 세계에서 사랑받는 브랜드를 만들어 가고 있습니다.<br><br>d'Alba Global은 2016년 창업 이후 연 평균 성장율 200% 이상을 달성하며 연매출 약 3000억원 수준의 기업으로 성장하였습니다. 글로벌 K 뷰티 트렌드의 중심인 한국 시장에서 연매출 약 2000억 수준을 기록하며, 독립계(LG/아모레 대기업 계열 제외한) 브랜드 중 국내 시장 매출 최상위 브랜드로 도약하였습니다.<br><br>국내에서는 올리브영 (전체 스킨케어 제품 판매 랭킹 1위), 네이버(뷰티 전체 카테고리 거래액 1위), 쿠팡(선케어/에센스/앰플 카테고리 거래액 1위) 등 주요 채널에서 선도적인 마일스톤을 달성 중이며, 글로벌 시장에서도 아마존(미국/유럽), 큐텐(일본), 와일드베리 (러시아), 쇼피(SEA)에서 미스트 및 전체 카테고리 1위를 기록하며 글로벌에서 사랑받는 브랜드로 자리매김 하고 있습니다.<br><br>회사의 1등 DNA를 바탕으로 글로벌 고객들의 프리미엄 뷰티 라이프스타일을 함께 개척해 가실 동료들을 찾고 있습니다. 뛰어난 동료들과 설레이는 커리어 성장 여정을 함께 하실 분들의 많은 관심 부탁드립니다<br><br>[Why d'Alba?]<br>#1 성공 DNA<br>• 프리미엄 비건 포지셔닝 기반 다수 국내외 카테고리 1위 제품을 런칭한 차별화된 기획 역량<br>• 온오프라인 중 특정 채널에 편중되지 않고 고르게 진출되어 있는 영업 네트워크 및 전문성<br><br>#2 Global 포텐셜<br>• 특정 국가 편중 없이 20개 이상의 국가에서 고르게 빠른 성장 기록중<br>• 전폭적인 인력/예산 지원을 통한 성장 기회 조력<br><br>#3 건강한 재무구조<br>• 24년 예상 매출 약 3000억, 양적 성장과 함께 안정적인 수익 구조를 실현 중<br>• 이를 바탕으로 한 25년 1H 상장 타겟으로 IPO 프로세스 진행 중<br><br>#4 경쟁력 있는 베네핏<br>• 목표 초과이익에 대한 분기별 인센티브 (20분기 이상 연속 인센티브 지급 중)<br>• 동종 업계 최상위 수준의 임직원 복지 혜택<br><br>[About the Business Group]<br>Live the experience of growth momentum. We’re pioneering the future of d'Alba in the global market, and it’s no-holds-barred. <br>We are in charge of North America, Australia, India, and EU, and have achieved over 250% of growth last year with industry-leading category No.1 references in Amazon. <br>Building on the success of the First Spray Serum, we are expanding our sucess into other categories while broadening our presence in major retail channels. <br>Explore your career with whip smart colleagues, dedicated leadership, and success DNA of the winning team. You’ll find that virtually nothing’s impossible at d'Alba.<br><br>[Team - How we work]<br>Our division's main operation covers Ecommerce MD, B2B Sales, Performance Marketing, and Branded Content, each generating industry-top level performance.<br>(1) Ecommerce MD - Leads the forefront of our global business by strategically operating and managing online channels such as Amazon, Brand Online Store, and TikTok Shop<br>(2) B2B Sales - Expands local customer base by sourcing, pitching, planning, and managing key On/Offline retail channels<br>(3) Performance Marketing - Utilizes performance media across both internal platforms like Amazon PPC and DSP ads, as well as external platforms like META and TikTok ads<br>(4) Content marketing - collaborate with creators ranging from micro to mega-scale, as well as celebrities based on data-driven analysis, brand asset building<br><br>From ongoing investment in our strategic initiatives to a career of self-determination, which makes our team at a center of d'Alba's global scalability.<br>You will have chance to research, strategize, collaborate with Influencers by which you can build your success story in this industry.<br>It’s a unique chance to gain a comprehensive view of global beauty business strategy and trends. Please join us if you are passionate and eager to make a difference!</p><h2>주요업무</h2><p>• Develop, analyze, and execute influencer marketing strategies for North America and other English-speaking markets.<br> 1. Plan long/short-form content that highlights the product's USP<br> 2. Identify and source influencers<br> 3. Analyze performance and take follow-up actions based on marketing data<br> 4. Plan, execute, and analyze content expansion strategies linked to performance advertising<br>• Strategize and operate d'Alba Global SNS (IG, TT)<br>• Operate marketing campaigns such as pop-ups, PR boxes, and Global brand trips<br>• Source & establish influencer relationship by launching collaborated contents and campaigns<br>• Develop marketing plans aligned with brand's global marketing communication strategy</p><h2>자격요건</h2><p>• Native in English, with educational background in North America or Europe<br>• Successful experience in contents marketing<br>• A strong interest in beauty, skincare, and makeup-related content on social media(Youtube, Instagram, TikTok)<br>• Strong data-driven problem solving skills<br>• Strong communication and confident influencing skills – including collaboration and partnership across diverse team environments<br>• Successful experience of data-driven problem solving<br>• Highly motivated – exhibit flexibility and willingness to take on new responsibilities with high standard</p><h2>우대사항</h2><p>• More than 2 years of experience in influencer marketing or performance marketing<br>• Experience in beauty or retail sector preferred, but not required</p><h2>혜택 및 복지</h2><p>Key Benefits<br>• Profit based Incentives : Paid out up to 4 times a year<br>• Employee discounts on our products<br>• Fitness expense support(within limits)<br>• Financial support for aesthetic treatments(within limits)<br>• Birthday celebrations!<br>• Holiday gifts and homecoming bonuses<br>• Company-wide product launches<br><br>For Work Focus<br>• Micro annual leave - by 30-minute unit<br>• Late-night meal and taxi fare support <br>• Travel expenses covered for fieldwork and business trips<br>• Welcome kit to help you settle in fast<br><br>For Your Mind and Body<br>• Comprehensive health check-ups (with annual health check leave)<br>• Premium holiday gifts<br>• Support for special occasions and related leave<br>• Paid sick leave for women's health issues<br>• Mental health counseling support<br><br>For Growth<br>• Full coverage for job-related training expenses<br>• Support for work-related books<br>• Funding for obtaining job-related certifications<br>• 50% coverage for language training (within limits) <br><br>For Refreshing Breaks<br>• 1 Year of service - earn 1 million KRW for refresh leave<br>• 3 Years - Full funding for a trip to Italy <br>• 6 Years - 5 days of paid holidays and business-class flight support<br>• 10 Years - 10 paid holidays, a business-class ticket, and 2 million KRW for vacation expenses</p>
