Head of Marketing, Korea, AWS , Field Marketing-APJ
공고 요약
담당업무
한국 시장의 장기 마케팅 방향 및 전략 수립
시장 분석을 포함한 성과 중심 마케팅 계획 수립
수요 창출, Account-Based Marketing(ABM), 디지털 마케팅, eMarketing 캠페인 및 PR 실행
리드 생성, 제품·솔루션 영업 지원, 레퍼런스 프로그램, 고객·개발자 마케팅 프로그램 운영
AWS Summits, 전시회, 세미나, 트레이드쇼, 제품 출시 등 마케팅 행사 기획·운영
마케팅팀의 일상 운영 및 팀원 육성
영업팀의 상업적 목표 달성을 위한 도구·자료·프레젠테이션 제공
고객 중심의 현지화 마케팅 전략을 통한 고객 수요·매출·Amazon Web Services 브랜드 자산 제고
자격요건
마케팅 전략 및 프로그램 실행 경험
팀 관리 및 마케팅팀 육성 경험
데이터와 지표를 활용한 개선 및 마케팅 효과 측정 경험
Excel 또는 Tableau 활용 경험
데이터 조작, 매크로, 차트, 피벗 테이블 활용 역량
크로스펑셔널 팀과 방향성 및 정렬을 이끌어낸 경험
근무환경
전략 수립과 실행을 함께 수행하는 player/coach 역할
영업팀 및 크로스펑셔널 조직과 협업
지원방법
기업 사이트에서 지원
마감기한
상시채용
아마존 지원하기 전 이력서 Check
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공고 원문
소개
Amazon Web Services is seeking a senior marketing leader to define and execute the marketing strategy for Korea — one of the fastest-growing and most strategically important markets in the Asia Pacific region. This is a player/coach role: you will set the long-term marketing direction for Korea while staying deeply connected to execution across demand generation, Account-Based Marketing (ABM), events, digital marketing, and public relations. As the Head of Marketing for Korea, you will be the single-threaded owner of marketing strategy, planning, and campaign execution targeting startups, developers, digital natives, SMBs, enterprises, and public sector customers across Korea.
주요업무
• Create compelling, results-driven marketing plans, complete with market assessments that deliver identified objectives to the business • Overseeing implementation of the Marketing strategy for Korea - including campaigns, events, digital marketing, and PR. • Lead overall implementation of marketing programs including lead generation activities, eMarketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc. • Organize, assist and implement marketing events, including the AWS Summits, exhibitions, seminars, tradeshows and product launches. • Day to day management and development of the marketing team. • Work closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. • Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity.
자격요건
• 10+ years of professional non-internship marketing experience • Experience managing teams • Experience using data and metrics to drive improvements • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) • Experience driving direction and alignment with cross-functional teams • Experience managing and developing marketing teams • Experience using data and metrics to drive improvements and measure marketing effectiveness
우대사항
• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social • Experience leading across multiple locales • Experience in B2B technology marketing, cloud computing, or SaaS industries • Deep understanding of the Korea technology and enterprise market landscape • Experience in traditional and emerging media channels including digital display, online video, paid social, and event marketing • MBA or equivalent advanced degree preferred
혜택 및 복지
자세한 사항은 홈페이지 참조
