Social Marketing Lead, Korea

소개

Korea is one of the most dynamic and fast-moving digital markets globally, with a highly unique social and platform ecosystem. We are looking for a Social Marketing Manager to build and lead OpenAI's social presence in Korea — translating global priorities into locally resonant, culturally native, and platform-specific strategies. This role will define how OpenAI shows up across Korea's key platforms — including YouTube, Instagram, Kakao, and emerging communities like Threads — across both consumer and business audiences.

주요업무

• Lead the development and execution of Korea's social marketing strategy across priority platforms (e.g., YouTube, Instagram, Threads, LinkedIn, Kakao), covering both consumer and business audiences. • Set up and scale social channels and systems from the ground up where needed, including Kakao-based distribution and platform-specific workflows. • Operate as a hands-on social lead, managing day-to-day publishing, editorial planning, copywriting, and rapid response—especially around launches and key moments. • Translate global priorities, product launches, and brand narratives into locally resonant social storytelling that reflects Korea's cultural context. • Lead high-visibility moments including product announcements, research updates, and company news—ensuring accuracy, quality, and alignment across teams. • Partner cross-functionally with product, research, communications, marketing, and policy teams to align messaging and navigate nuanced or sensitive topics. • Develop Korea-first content ideas and formats that reflect local platform behaviors, internet culture, and audience dynamics (including creator-native formats). • Support creator and influencer collaborations, helping shape briefs and ensure content is culturally relevant and high quality. • Monitor Korea social trends and conversations, identifying opportunities to engage, differentiate, or escalate when appropriate. • Define and track performance metrics, continuously optimizing content strategy and execution based on learnings. • Scale social output over time by identifying and managing agency or external partner support.

자격요건

• Deep experience in social marketing and a strong understanding of Korea's digital and cultural landscape. • Comfortable operating as both a strategist and an operator, able to move from idea to execution quickly. • Strong judgment on tone, nuance, and what resonates (or doesn't) with Korean audiences. • Ability to translate complex or technical topics into clear, engaging, and human storytelling. • Experience working across global and local teams, balancing alignment with local relevance. • Builder mindset and comfort with creating structure, systems, and momentum in a fast-moving, ambiguous environment.

혜택 및 복지

자세한 사항은 홈페이지 참조