Head of Corporate Communications and PR, Korea

소개

At Apple, ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. We are seeking a Corporate Communications & PR Leader to drive strategy, planning, and execution of our communications programs and initiatives in Korea!

주요업무

• Strategically plan and execute public relations initiatives supporting hardware, software, services, values and retail in line with global and local priorities, insights and challenges • Develop deep relationships across Apple, incorporating broader priorities into the planning and delivery of communications initiatives; work collaboratively with other critical functions to articulate and craft our narrative, lead launch and momentum planning, plan and deliver executive visits, drive ecosystem storytelling, and thread our values story throughout • Use outstanding knowledge of the local traditional and social media landscape to broaden and deepen connections with consumer, lifestyle, technology, business and trade outlets, as well as emerging media • Identify and capitalize on new opportunities to deliver quality coverage and earned media outcomes • Identify new and creative ways to reach influential media and content creators, develop/localize relevant content, and share Apple's story in creative ways • Support the broader business and leadership teams through crisis management, internal communications, executive profiling and speaking opportunities, external partner communications, and providing communications counsel to leaders • Stay on top of key coverage and ahead of the news agenda, keeping the wider local and worldwide teams up to date on what's going on in your markets • Manage and respond to day-to-day press inquiries and update media on the latest Apple news; manage distribution of PR materials and resources, provide context and recommendations on localization needs • Coordinate key press briefings, press tours, attendance at special events, compile coverage and report on results • Handle challenging PR situations with poise, knowing when and how to respond to media inquiries; diffuse rumors, and resolve conflicting messages; proactively identify and raise potential public issues that may impact Apple • Define and deliver product seeding programs to support launches, momentum campaigns and content reviews; identify new opportunities and develop experiences for media and creators • Lead and inspire a team of Corporate and Product PR Managers • Ability to travel within Korea and internationally

자격요건

• 15+ years of experience in Communication/PR, including roles in PR agencies or corporate PR departments • Experience working for or with a global organization in both consumer and/or corporate PR capacity; consumer technology and lifestyle markets are preferred • Proven ability to understand business challenges and formulate effective communications strategies that support audience needs and business goals • Experience in leading effective teams with diverse skills and perspectives, creating an inclusive and collaborative environment • Business Level Proficiency in English and Korean

우대사항

• University degree in Business, Communications, Marketing or Journalism • Experience in issues management and navigating complex regulatory environments • Passion for consumer technology and values-based storytelling • Deep understanding of the local media landscape and social media space with proactiveness in building and maintaining relationships with key media and creators • Excellent oral, written, and presentation skills • Ability to think creatively and strategically, continually prioritize and multi-task in a dynamic, creative, energizing environment • Highly collaborative with extraordinary social, influencing and relationship-building skills

혜택 및 복지

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