Marketing & Communications APAC SMB Regional Marketing Manager, Korea (Contractor) Location: Seoul Employment Type: Regular Job Code: Z0056 Share this listing: Responsibilities Team Introduction SMB Global Business Marketing (GBM) is a fast-growing team that supports this mission by engaging, educating, and enabling small and medium-sized businesses and agencies around the world and helping them unlock the unique power of our platform. We are creative entrepreneurs at heart. We dig in and bring innovative marketing solutions to life in service of SMBS, and the business as a whole, across campaigns, creative content, strategic programming, and more. Responsibilities 1. Work with Sales, Product and Marketing leadership to identify common SMB marketing needs for the region through campaigns and content; 2. Design and oversee the execution of bespoke campaign solutions working in close partnership with PSO, Ecosystem and Sales teams; 3. Collaborate with Global SMB marketing counterparts to pilot new campaign approaches and channel strategies; 4. Evaluate campaign performance and provide reporting on optimization opportunities and learnings that can be scaled across all regions; 5. Evaluate and report on trends, opportunities and learnings for the Global Business Marketing SMB team; 6. Own communication of content strategies and timelines to XFN partners and stakeholders; 7. Own the development of messaging, narratives and collaterals to engage SMBs in APAC; 8. Oversee the execution of campaign and content strategy through the management of third party vendors/ agencies. Qualifications Minimum Qualifications - Minimum 5 years of experience in a strategy or marketing role; - A deep understanding of the Small & Medium Businesses industry is needed; - Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company; - Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends; - Expert written and verbal communicator, with the ability to articulate abstract creative concepts; - Ability to identify opportunities, develop project scope and independently lead ideation and execution; Preferred Qualifications Understanding of platforms and social media best practices - especially on TikTok; - Experience designing and executing content strategies and analyzing content strategy performance; - Have a strong business understanding of Korea and APAC markets; - Excellent communication skills and fluency in English. Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. Equal Opportunity at TikTok Tik Tok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.
