Sr. Brand Manager - Astigmatism
공고 요약
담당업무
소비자와 안과 전문가 대상 통합 마케팅 및 커머셜 전략·계획 수립
연간 마케팅·커머셜 계획 수립 및 실행 관리
현지 소비자 커뮤니케이션과 글로벌 캠페인 적용을 포함한 디지털·소셜·PR·매장 POSM 운영
안경원 대상 통합 매장 활성화 전략 설계 및 실행
Digital, CRM, Data Engineering 팀과 데이터 기반 마케팅 및 소비자 여정 관리
외부 대행사 관계 관리 및 성과 극대화
연간 마케팅 예산 계획·관리 및 집행 효율화
Astigmatism 관련 지역·글로벌 논의와 프로젝트 담당
Brand Manager의 코칭, 방향 제시 및 성장 지원
자격요건
디지털 마케팅 및 브랜드 마케팅 지식
미디어 관리 역량
경쟁 시장에서 프로젝트를 추진하는 실행력과 자기주도성
분석 역량 및 마케팅 실행 기본기
소비자·쇼퍼·전문가 대상 전략적 마케팅 계획, 브랜딩, 제품 메시징 지식
영어와 한국어 작문·구두 커뮤니케이션·프레젠테이션 능력
부서 간 협업을 위한 커뮤니케이션 역량
접수방법
기업 사이트에서 지원
마감기한
상시채용
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공고 원문
소개
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Since debuting the world's first disposable soft contact lens in 1987, J&J Vision Care has been helping patients to see better through ACUVUE® soft contact lenses. Serving more than 60 million patients a day across 103 countries with its eye health portfolio, ACUVUE® is the worldwide leader and #1 contact lens category leader in Korea.
주요업무
• Develop comprehensive marketing & commercial strategy/plans for both consumers and eye care professionals • Manage the planning & execution of annual marketing / commercial plans to drive penetration and consumption • Develop integrated local consumer communication (75%) and/or adaptation global campaigns (25%), including digital, social, PR, and in-store POSM • Design and implement integrated in-store activation strategy for optical stores in close partnership with all key cross-functional partners. • Work with Digital / CRM & Data engineering team to run data-driven marketing and ensure to serve our consumers based on consumer journey • Oversee 3rd party agency relationships and work closely with them to strategically maximize their performance to drive consistent business results • Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance to company objectives and optimize spendings for effective utilization of the investments. • Be the POC for Astigmatism related discussions and projects within regional / global context • Lead and develop Brand Manager (Multifocal & Beauty), providing coaching, direction and support to drive business results and talent growth.
자격요건
• Bachelor's degrees or above. • 10 to 15 years' experience in Brand Marketing with preferred category in FMCG, Health Functional Food, Cosmetics • Strong knowledge of digital & brand marketing and media management • Strong passion to win in a highly competitive market and to move projects ahead • Being a bold individual leader with high self-motivation to advance & progress • Analytical skills & marketing executional fundamentals • Strong knowledge in strategic marketing planning, branding and product messaging for consumers, shoppers and professionals • Fluent English and Korean skills in writing, verbal communication, and presentation • Being a good communicator/collaborator to work cross-functionally
우대사항
• Good knowledge of customer / B2B marketing is a plus (not a must) • Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product Strategies
혜택 및 복지
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