일본 마케팅 담당자(Japan Marketing Team)

소개

AXIS-Y is seeking a passionate and detail-oriented Marketing Assistant to implement 360-degree marketing initiatives in Japan. This role involves developing and executing localized marketing campaigns, managing influencer collaborations, coordinating public relations efforts, and driving on-ground marketing activations with local partners.

주요업무

Key Responsibilities 360-Degree Marketing Campaigns -Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, PR, and offline platforms. -Adapt global marketing strategies to fit the Japan market, ensuring cultural relevance and effectiveness. -Analyze market trends, consumer insights, and competitor activities to create innovative and impactful marketing initiatives. -Oversee content creation and distribution to ensure alignment with campaign objectives and brand guidelines. Marketing Activations with Local Patrners -Build strong relationships with local distributors, retailers, and other partners to implement co-marketing initiatives. -Plan and execute joint marketing activations, such as in-store promotions, pop-up events, and sampling campaigns, to drive brand visibility and customer engagement. -Collaborate with partners to optimize campaign performance and evaluate ROI. Influencer Marketing Support -Identify, engage, and manage relationships with local influencers to amplify brand awareness and product visibility. -Oversee the execution of influencer campaigns, including content coordination, monitoring, and performance analysis. -Ensure influencer-generated content aligns with brand messaging and campaign objectives. -Track campaign effectiveness and compile data for future strategy development. Public Relations Assistance -Establish and maintain relationships with local media outlets, journalists, and press agencies. -Assist in crafting and distributing press materials tailored for the Japan market, including press releases and media kits. -Coordinate PR events such as press conferences, interviews, and media luncheons. -Monitor media coverage and prepare detailed reports to evaluate the success of PR efforts. Event Coordination -Plan and organize both online and offline events, including product launches, influencer gatherings, and local industry events. -Manage logistics for events, such as venue selection, guest lists, promotional materials, and vendor coordination. -Provide on-site support to ensure smooth event execution and engage with attendees. -Collect feedback from events to assess success and identify areas for improvement.

자격요건

Qualifications -Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred. -Experience: 1+ years of marketing experience, with a focus on 360-degree campaigns, influencer marketing, and PR. Experience in the beauty or skincare industry is a plus. -Languages: Fluent in Japanese and English, both written and spoken.

혜택 및 복지

Benefits & Perks at AXIS-Y Work & Life Balance · 유연 출퇴근제 · 점심시간 75분 · 매월 패밀리데이(오후 5시 조기 퇴근) · 하계휴가 3일 · 크리스마스 이브·연말 휴무 · 생일 연차 지원 Reward & Growth · 성과 기반 월간 인센티브 · 명절 상여금 & 선물세트(설날·추석) · 2년(200만원) · 3년 근속 포상금(300만원) · 생일 축하 상품권 10만원 · 연 80만원 자기개발비 지원(교육·도서·운동 자유) · 매월 교통비 지원 Food & Treats · 월별 식대 지원 & 야근 시 저녁 식대 제공 · AXIS-Y 전 제품 50% 할인 · 웰컴키트 제공 · Cafe ay 50% 할인 · 사무실 내 커피, 음료, 간식, 컵라면, 햇반 등 무제한 비치 Team & Culture · 직원 추천 보상 제도 · 각종 경조사 지원 · 격월 팀 회식비 지원